第一篇：“品牌发展峰会”开幕词

尊敬的各位领导、各位代表：

下午好！在这个初夏的午后，在这庄严的钓鱼台国宾馆，由中国民营企业联合会、中国管理科学研究院企业发展研究中心共同主办的“中国企业品牌发展峰会”隆重开幕，我代表主办单位中国民营企业联合会、中国管理科学研究院企业发展研究中心对出席本次会议的各位领导表示崇高的敬意，对参加本次会议的各位企业家、各位代表表示热烈的欢迎和衷心的感谢！

改革开放以来，我国的民营经济得到了长足的发展，随着经济全球化发展和市场的日益开放，中国企业参与到国际竞争势在必然，同时也将面临着前所未有的挑战。品牌是产品或企业核心价值的体现、是质量和信誉的保证、是企业的“金字招牌”。特别是当前国际市场竞争的环境、手段与过去相比都发生了很大的变化。在这种新情况下，企业取胜的主要手段已不再单纯以产品本身来竞争，还包括品牌的竞争。可以说，未来国际市场竞争的主要形式将是品牌的竞争，品牌战略的优劣将成为企业在市场竞争中出奇制胜的法宝。正因为品牌在企业发展中的重要作用，早在90年代，邓小平同志视察珠海时就曾经讲过：“我们应该有自己的拳头产品，创造出自己的世界名牌，否则就要受人欺负”。近十年来是中国民营企业快速发展的十年，今年是我国十二五计划开局之年，民营经济为此将会有更多的发展机遇，为了抓住这一重要机遇，每个企业家首先要树立现代品牌战略意识，重视树立自己的品牌、努力培育自己的品牌、大力宣传自己的品牌、积极保护自己的品牌、要更多取得产品“通行证”来实现企业品牌效益。只有这样，企业才能保持顽强的生命力，在企业竞争中立于不败之地。

最后，预祝大会圆满成功！祝各位代表身体健康！万事如意！感谢大家！

第二篇：G20杭州峰会开幕词,

Keynote Speech by H.E.Xi Jinping, President of the People’s Republic of China, at the Opening Ceremony of the B20 Summit(People's Daily)02:04, September 04, 202_ AddThis Sharing Buttons Share to EmailShare to PrintShare to FacebookShare to TwitterShare to Sina WeiboShare to LinkedIn2Share to Google+Share to RedditShare to Pinterest A New Starting Point for China’s Development A New Blueprint for Global Growth Hangzhou, 3 September 202_

Ladies and Gentlemen, Dear Friends, Good afternoon!I am so glad to have all of you with us here in Hangzhou.The G20 Summit will begin tomorrow, an event much anticipated by the international community as well as the business community, think tanks, and the labor, women and youth organizations.And all of us share one and the same goal, that is, to make the Hangzhou Summit deliver fruitful outcomes.Hangzhou is a renowned historical and cultural city and a center of business and trade in China.Famous for Bai Juyi, a leading Chinese poet in the Tang Dynasty and Su Dongpo, a popular poet in the Song Dynasty who spent time in Hangzhou, as well as the West Lake and the Grand Canal, Hangzhou has a fascinating history and rich and enchanting cultural heritage.Hangzhou is also an innovative and vibrant city with booming e-commerce.Just click the mouse in Hangzhou, and you connect the whole world.Hangzhou is also a leader in ecological conservation.Its green hills and clear lakes and rivers delight the eye on sunny days and present a special view on rainy days.Hangzhou is imbued with a charm unique to the south of the Yangtze River that has been fostered over many generations.I spent six years working in Zhejiang Province and was personally involved in its development endeavor.So I am familiar with everything here, its land and its people.In China, there are many cities like Hangzhou which have gone through great changes and achieved tremendous development over the decades.Millions of ordinary Chinese families have changed their lives through hard work.When added up, these small changes have become a powerful force driving China’s development and progress.What we see here in Hangzhou showcases what has been achieved in the great course of reform and opening-up China has embarked upon.― This is a course of blazing a new trail.Modernizing a big country with a population of more than 1.3 billion is an endeavor never undertaken in the history of mankind, and this means China must pursue its own path of development.What we have done is, as a Chinese saying puts it, “crossing the river by feeling for stones”.We have deepened reform and opening-up, broken new ground and forged ahead, and established and developed socialism with distinctive Chinese features.― This is a course of delivering tangible outcomes.We have pursued economic development as the top priority and never slackened our efforts.We have moved with the times and taken bold initiatives.Thanks to our perseverance, resolve and dedication, and the spirit of driving the nail, we have succeeded in turning China into the world’s second biggest economy, the biggest trader of goods and the third largest direct overseas investor, and lifted China’s per capita GDP to close to 8,000 US dollars.― This is a course of achieving common prosperity.Development is for the people;it should be pursued by the people and its outcomes should be shared by the people.This is what China’s reform, opening-up and socialist modernization drive are all about.Thanks to this reform and opening-up endeavor, China has lifted over 700 million people out of poverty and significantly made life better for its 1.3 billion-plus people.In pursuing development, we have accomplished just in a few decades what has taken other countries several hundred years to achieve.― This is a course of China and the world embracing each other.We have pursued an independent foreign policy of peace and a fundamental policy of opening-up.We have endeavored to develop in an open environment, starting by introducing large scale overseas investment and then going global with big strides.We have been actively involved in building a fairer and more equitable international order.China’s interaction with the outside world has deepened.And indeed, we have friends all over the world.Ladies and Gentlemen, Dear Friends, Thirty-eight years of reform and opening-up have unfolded rapidly.Today, as China’s economy grows in size and its cooperation with the world deepens, the prospect of China’s economy has drawn keen international attention.Many people wonder whether China can maintain sustainable and steady growth, whether China can continue its reform and opening-up, and whether China can avoid falling into the “middle income trap”.Actions speak louder than words.China has answered these questions with actions.Early this year, China drew up the outlines of the 13th five-year plan for economic and social development.These outlines call for implementing the vision of innovative, coordinated, green, open and shared development, addressing acute challenges of uneven, uncoordinated and unsustainable development, and ultimately achieving a moderately prosperous society in all respects.China has reached a new historical starting point.It is a new starting point for China to deepen reform across the board and foster new drivers of economic and social development.It is a new starting point for China to adapt its economy to a new normal and transform its growth model.It is a new starting point for China to further integrate itself into the world and open itself wider to the world.We have the confidence and ability to maintain medium-high rate of growth and deliver more development opportunities to the world while ensuring our own development.― Proceeding from this new starting point, we will steadfastly deepen reform in an all-round way and open up brighter prospects of development.China’s economic development has entered a new normal, a stage it cannot bypass if China is to upgrade its economy and make it better structured.Reform is crucial to maintaining medium-high rate of growth under the new normal.Sticking to convention will get us nowhere.Fear to advance will only result in losing the opportunity.China’s goal of reform has been set and we will not deviate from it.China will take sure and firm steps in advancing reform and will not slow down its pace.China’s reform has entered the deep water zone where tough challenges must be met.We have the resolve to make painful self-adjustments and tackle problems that have built up over many years, particularly underlying issues and entrenched interests and carry reform through to the end.We will continue to carry out supply-side structural reform, resolve major problems in economic development and improve the performance of the supply system by optimizing factors allocation and adjusting industrial structure.With these efforts, we can energize the market and achieve coordinated development.We will continue to explore new institutional mechanism, break through the resistance of vested interests, exercise law-based governance and better leverage both the decisive role of the market in resource allocation and the role of the government.― Proceeding from the new starting point, we will pursue an innovation-driven development strategy to create stronger growth drivers.Scientific and technological innovation holds the key to development.We are keenly aware that many sectors of China’s economy are not strong or competitive enough despite their big sizes.Over the years, they have depended on input of resources, capital and labor force to achieve growth and expand scale.But this model is no longer sustainable.China now faces the challenging task of changing its growth drivers and growth model and adjusting its economic structure.To make China an innovative country and a leader in science and technology is what China must do now in pursuing development.We are implementing the innovation-driven development strategy so as to leverage the role of innovation as the primary growth driver and make growth quality based rather than quantity based.We will promote all-dimensional, multi-tiered and wide-ranging changes in principles guiding development, institutional structures and business models so as to bring about a fundamental transformation of the forces driving development and create new impetus for it.We will strive to make breakthroughs in major projects and priority areas and take the lead in undertaking major international scientific programs and projects.We will conduct research on and resolve pressing scientific and technological issues holding back economic and industrial development.We will speed up the commercialization of R&D achievements to meet the need of shifting the growth model, adjusting economic structure, building a modern industrial system, fostering strategic emerging industries and developing a modern service industry.In short, we aim to move our industries and products up to the medium-high end of the value chain and create more innovation-driven growth areas with first-mover advantages that will lead development.― Proceeding from the new starting point, we will promote green development to achieve better economic performance.I have said for many times that green mountains and clear water are as good as mountains of gold and silver.To protect the environment is to protect productivity, and to improve the environment is to boost productivity.This simple fact is increasingly recognized by people.We will unwaveringly pursue a strategy of sustainable development and stay committed to green, low-carbon and circular development and China’s fundamental policy of conserving resources and protecting the environment.In promoting green development, we also aim to address climate change and overcapacity.In the next five years, China’s water and energy consumption as well as CO2 emission per unit of GDP will be cut down by 23%, 15% and 18% respectively.We will make China a beautiful country with blue sky, green vegetation and clear rivers, so that the people will enjoy life in a livable environment and the ecological benefits created by economic development.Starting from 202_, we have been vigorously advancing supply-side structural reform and taking the initiative to adjust the relationship between supply and demand.We will cut down production capacity of crude steel by another 100 million to 150 million tons in the next five years, close more coal mines with production capacity of around 500 million tons and cut production capacity of around 500 million tons through coal mine restructuring in three to five years.This is an initiative that we are taking to cut excess capacity, adjust the economic structure and pursue steady growth so as to sustain long-term development.China has taken the most robust and solid measures in cutting excess capacity and we will honor our commitment with actions.― Proceeding from the new starting point, we will promote equity and sharing of development outcomes to deliver more benefits to the people.The people are the foundation of a country and only when the people lead a good life can the country thrive.We need to be people-oriented, a principle that we should follow in everything we do in advancing economic and social development.We will meet the people’s aspirations for a better life, raise their living standards and the quality of their lives, improve the public services system and enlarge the middle-income group.In particular, we will provide stronger and more targeted support to those living in difficulty, so that the over 57 million poor rural population below the current poverty line will all be lifted out of poverty and poverty will be alleviated in all poor counties by 202_.Since the beginning of reform and opening-up, China has lifted more than 700 million people out of poverty which accounted for over 70% of the global population living in poverty, thus making significant contribution to poverty reduction worldwide.And we will continue to contribute to the global fight against poverty.With more attention paid to equity and fairness, we will make the pie bigger and ensure that people get a fair share of it.We will resolve the most pressing problems affecting the immediate interests of the people to their satisfaction.― Proceeding from the new starting point, we will open up wider to achieve greater mutual benefit and win-win outcomes.To pursue a win-win strategy of opening-up and open up China in a more comprehensive, profound and persified way is a strategic choice of ours.China’s opening-up will not stall, still less will it reverse course.We will continue to be fully involved in economic globalization and support the multilateral trading regime.We will expand access for foreign investment, facilitate such investment to promote fair and open competition and create a sound business environment.We will also accelerate negotiation on FTAs and investment treaties with relevant countries and the development of high-standard pilot free trade zones in China.While carrying out market-based reform of the RMB exchange rate in an orderly manner and phasing in the opening of domestic capital market, we will continue efforts to make the RMB an international currency and further internationalize China’s financial sector.China’s development has benefited from the international community, and we are ready to provide more public goods to the international community.I have proposed the initiative of building the Silk Road Economic Belt and the 21st Century Maritime Silk Road to share China’s development opportunities with countries along the Belt and Road and achieve common prosperity.Major progress has been made in launching key projects and building the economic corridors of the Silk Road Economic Belt, and the building of the 21st Century Maritime Silk Road is well underway.The Asian Infrastructure Investment Bank initiated by China has already started its positive role in regional infrastructure development.Here, I wish to stress that the new mechanisms and initiatives launched by China are not intended to reinvent the wheels or target any other country.Rather, they aim to complement and improve the current international mechanisms to achieve win-win cooperation and common development.China’s opening drive is not a one-man show.Rather, it is an invitation open to all.It is a pursuit not to establish China’s own sphere of influence, but to support common development of all countries.It is meant to build not China’s own backyard garden, but a garden shared by all countries.We are firm in our resolve to implement the above-mentioned reform and development measures;and they have indeed worked.In the first half of this year, China’s GDP grew by 6.7%, its industrial upgrading and structural adjustment picked up pace, the final consumption expenditure contributed 73.4% to GDP, and the added value of the tertiary industry took up 54.1% of GDP.Household income grew steadily, and 7.17 million urban jobs were created.We have reasons to believe that China will embrace even better prospects and make still greater contribution to the world.Ladies and Gentlemen, Dear Friends, The world economy is now in profound adjustments and moving along a twisted path to recovery.It stands at a crucial juncture where new growth drivers are taking the place of old ones.The dynamism provided by the last round of scientific and industrial revolution is waning while new impetus for growth is still in the making.Currently, protectionism is rising;global trade and investment are sluggish;the multilateral trading regime faces bottlenecks in development, and the emergence of various regional trade arrangements have led to fragmentation of rules.Complex geopolitical factors and regional hot-spot issues as well as global challenges such as political and security conflicts and turmoil, refugee crisis, climate change and terrorism have all affected the world economy with consequences that cannot be overlooked.Against such complex situation as well as risks and challenges facing the world economy, the international community has high expectations on the G20 and the Hangzhou Summit.At the G20 Antalya Summit last year, I proposed that we make an accurate assessment of the health of the world economy and give right prescriptions.China will work with other parties to ensure that the Hangzhou Summit comes up with an integrated prescription to address both the symptoms and root causes so that the world economy could move along a path of strong, sustainable, balanced and inclusive growth.First, we need to build an innovative world economy to generate new drivers of growth.Innovation holds the key to fundamentally unleashing the growth potential.The new round of scientific and industrial revolution with Internet at its core is gathering momentum, and new technologies such as artificial intelligence and virtual reality are developing by leaps and bounds.The combination of the virtual economy and the real economy will bring revolutionary changes to our way of work and way of life.Such changes will not take place overnight or be problem-free.They require all countries to work together to maximize and quicken their positive effects while minimizing the potential negative impacts.China has made “breaking a new path for growth” one of the major agenda items of the Hangzhou Summit and has worked for the formulation of a G20 Blueprint on Innovative Growth.What we want to achieve is to seek impetus through innovation and vitality through reform.We need to seize the historic opportunity presented by innovation, new scientific and technological revolution, industrial transformation and digital economy to increase medium-and long-term growth potential of the world economy.This will be the first time that the G20 takes action on innovation.It is important for us to pool together the strength of innovation-oriented policies of inpidual countries and make sure that our action is guided with conceptual consensus, and implemented according to concrete action plans with sufficient institutional guarantee.In light of the pronounced issue of lackluster global economic growth, we need to innovate our macroeconomic policies and effectively combine fiscal and monetary policies with structural reform policies.Second, we need to build an open world economy to expand the scope of development.The path of world economic development shows that openness brings progress and isolation leads to backwardness.To repeat the beggar-thy-neighbor approach will not help any country get out of the crisis or recession.It only narrows the space for common development in the world economy and will lead to a “lose-lose” scenario.According to the teaching of Chinese classics, “The governance of a country should be based on simple customs procedures, improved infrastructure, convenience for business transactions and preferential agricultural policies.” What it implies is the importance of building an open world economy.China has put trade and investment high on the G20 agenda.We support the G20’s efforts as it endeavors to strengthen institution-building in trade and investment, formulate the strategy for global trade growth as well as the guiding principles for global investment policy-making, consolidate the multilateral trading regime and reaffirm its commitment against protectionism.We hope that these measures will open up greater market and scope for the development of inpidual countries and help revitalize trade and investment, the two major engines of growth.Third, we need to build an interconnected world economy to forge interactive synergy.In the age of economic globalization, countries are closely linked in their development and they all rise and fall together.No country could seek development on its own;and the one sure path is through coordination and cooperation.We need to realize interconnected development by promoting common development of the world economy.We need to increase the interconnection of our rules and policies.We need to maximize the positive spillovers and minimize the negative external impacts through coordination of our macroeconomic policies.At the same time, we also need to encourage mutual learning to address asymmetries in systems, policies and standards.We need to enhance the interconnection of our infrastructure.China has put forward the global infrastructure connectivity alliance initiative to encourage multilateral development banks to adopt joint declaration of aspirations and give greater funds and intellectual support to infrastructure projects to speed up the process of global infrastructure connectivity.We need to promote win-win interconnection, foster and improve the global value chain and increase the participation of parties concerned so as to create a chain of win-win global growth.Fourth, we need to build an inclusive world economy to strengthen the foundation for win-win outcomes.We need to eradicate poverty and hunger and advance inclusive and sustainable development.This is not just a moral responsibility of the international community.It also helps unleash immeasurable effective demand.According to relevant statistics, the world’s Gini coefficient has reached around 0.7, higher than the recognized alarm level which stands at 0.6.This is something we must pay great attention to.At the same time, global industrial restructuring has had its impact on different industries and communities.We need to face this issue squarely and properly handle it in order to make economic globalization more inclusive.To realize the above goal, this year’s G20 has, for the first time, put the issue of development front and center of the global macro policy framework.The first action plan has been formulated for implementing the 202_ Agenda for Sustainable Development, and for the first time, cooperation is being carried out to support African countries and LDCs in their industrialization.All these are moves of pioneering significance.The parties have all committed themselves to working for an early entry into force of the Paris Agreement on climate change.We have also formulated joint action plans on energy accessibility, energy efficiency, renewable energy and entrepreneurship, and have strengthened cooperation on food security and agriculture.We care for the needs of different social strata and communities, especially the needy, and encourage discussions among countries concerned on public administration and adjustment of redistribution policies.We hope to convey a message to the international community that the G20 works for the interest of not just its 20 members, but the whole world.We will work to ensure that growth and development benefit all countries and peoples and that the livelihood of all people, especially those in developing countries, will get better day by day.Ladies and Gentlemen, Dear Friends, One action counts more than a dozen programs.I believe G20 members should join other members of international community and act immediately and in good faith in the following aspects: First, we can work together to build a peaceful and stable international environment.History has proven time and again that without peace, there will be no development and without stability, there will be no prosperity.Countries are all closely linked in their security.No country can develop solely on its own or resolve all problems without working with others.It is important to reject the outdated Cold War mentality and build a new concept of common, comprehensive, cooperative and sustainable security.We call on all countries to cherish the hard-won peace and tranquility and play a constructive role in maintaining global and regional stability.All countries should uphold the purposes and principles of the UN Charter, adhere to multilateralism, settle disagreements and disputes through dialogue and consultation, seek consensus and dissolve tensions rather than doing the opposite and make the international order more just and equitable.To seek harmony and coexistence is in the genes of the Chinese nation throughout history.It represents the very essence of Eastern civilization.China is committed to the path of peaceful development.The logic that a strong country is bound to seek hegemony no longer applies and the willful use of force will lead to nowhere.China is the biggest contributor of peacekeepers among the permanent members of the UN Security Council.The proud sons of the Chinese people are among the UN peacekeepers that gave their lives to the mission of peace in Mali and South Sudan not long ago.China will continue to fulfill its international obligations and serve as the builder and defender of world peace.Second, we can work together to build a global partnership for win-win cooperation.In the era of economic globalization, there is no island completely cut off from the rest of the world.As members of the global village, we need to cultivate the awareness of a community of shared future for mankind.Partnership is the most valuable asset of the G20 and the choice of all countries as they rise up together to global challenges.We need to seek common ground while shelving and narrowing differences in an effort to build a new type of international relations featuring win-win cooperation.All countries, big or small, strong or weak, rich or poor, must treat each other as equals.We need to help each other achieve sound development as we work to ensure our own development.The world will be a better place only when everyone is better off.We need to step up communication and coordination on major global issues and provide more public goods for the fostering of a peaceful, stable and prosperous world.We need to institute and steadily improve macroeconomic policy coordination mechanisms, be mindful of the related and chain effects of our domestic policies and ensure their positive rather than negative spillovers.We need to rely on partnerships, uphold the vision of win-win results, step up practical cooperation across the board, continue to enrich and expand cooperation and ensure that such cooperation delivers outcomes to meet people’s expectations.We need to enable people of different countries, cultures and historical backgrounds to deepen exchanges, enhance mutual understanding and jointly build a community of shared future for mankind.Third, we can work together to improve global economic governance.As a Chinese saying goes, people with petty shrewdness attend to trivial matters while those with greater wisdom attend to governance of institutions.As the world economic situation changes, it is necessary that global economic governance remains relevant and adaptive to the changing times.Global economic governance should be based on equality, better reflect the new realities of the world economic landscape, increase the representation and voice of emerging markets and developing countries and ensure that all countries have equal rights, equal opportunities and equal rules to follow in international economic cooperation.Global economic governance should embrace openness.It should be based on open concepts, open policies and open mechanisms so as to adapt to the changing situation.It should be open to constructive suggestions and the recommendations and aspirations of different quarters of society.It should encourage active participation and integration of various parties, reject exclusive arrangements and avoid closed governance mechanisms and fragmentation of rules.Global economic governance should be driven by cooperation, as global challenges require global responses, and cooperation is the necessary choice.Countries need to step up communication and coordination, accommodate each other’s interests and concerns, and work together to discuss the rules, build mechanisms and meet challenges.Global economic governance should be a mechanism of sharing.It should be about participation by all and benefits for all.Instead of seeking dominance or winner-takes-all results, it should encourage the sharing of interests and win-win prospects.At this stage, global economic governance should focus on the following: jointly ensure equitable and efficient global financial governance and uphold the overall stability of the world economy;jointly foster open and transparent global trade and investment governance to cement the multilateral trading regime and unleash the potential of global cooperation in economy, trade and investment;jointly establish green and low-carbon global energy governance to promote global green development cooperation;and jointly facilitate an inclusive and interconnected global development governance to implement the UN 202_ Agenda for Sustainable Development and jointly advance the well-being of mankind.Since the G20 has convened ten summits, it has come to a crucial juncture of development.One of the goals of China’s G20 Presidency is to enable the G20 to transform from a crisis response mechanism focusing on short-term policies to one of long-term governance that shapes medium-to long-term policies, and solidify its role as the premier forum for international economic governance.Ladies and Gentlemen, Dear Friends, The business community is the main driver of growth.By convening the B20 Summit on the eve of the G20 Summit, China wishes to fully pool the ideas and wisdom of the business community.I am pleased to see that the business people from G20 countries have taken an active part in the G20 process throughout the year.Together with people of other communities, you have presented your views and suggestions on financing growth, trade and investment, infrastructure, SME development, employment, anti-corruption and other subjects of G20 priorities.You have provided important recommendations for G20 policy making and contributed positively to the Hangzhou Summit.Ladies and Gentlemen, Dear Friends, The tidal bore is sweeping up the Qiantang River these few days.As an ancient Chinese poem reads, “The tide riders surf the currents;the flags they hold up never get wet”.I, like all of you, look forward to a G20 that will ride the tides in the world economy.I believe that, with various parties working together, the Hangzhou Summit will certainly achieve success.In conclusion, I wish the B20 Summit a full success.Thank you.

第三篇：品牌论坛峰会（teniu推荐）

总冠名赞助协议

中国品牌30年发展高峰论坛

（总冠名赞助方案）

甲方：中国国际品牌协会

乙方：

广州泰普文化传媒有限公司

甲乙双方经过友好协商，就甲方主办的中国品牌30年发展高峰论坛。总冠名赞助事宜达成如下协议，双方相约遵守：

一、合作项目事宜

1、合作事宜：中国品牌30年发展高峰论坛。

2、具体合作事宜：评选活动及论坛的总冠名赞助

3、总冠名赞助金额：人民币200万元

4、赞助形式：现金或支票

5、赞助时间：中国品牌30年发展高峰论坛会议期间

具体回报

二、荣誉回报

1、全程总冠名：XXX公司(集团)中国品牌30年发展高峰论坛[XXX公司(集团)为总冠名企业名称]

2、总冠名赞助商享有“XXX公司(集团)——中国品牌30年发展高峰论坛总冠名名誉权，使用该称号于自身品牌及广告宣传推广中，有效期为三年。

3、总冠名赞助商将成为本次评选活动的特别鸣谢单位。

4、总冠名赞助商的领导将担任组委会副主任，并获颁发相关聘书。

5、总冠名赞助商将获组委会颁发“中国品牌30年发展贡献奖”。

6、总冠名赞助商的领导全程参与本次活动的各项公关宣传及推广活动，并将在论坛中获邀发言。

7、总冠名赞助商领导将获得中国品牌30年发展功勋人物奖，企业将获得由中国国际品牌协会颁发的中国最具社会责任品牌称号。

三、广告(媒体)宣传回报<中央电视台及各大报刊、杂志、电台网络等>

1、在电视媒体及论坛宣传片中提及总冠名赞助商的名称及企业品牌,并插播赞助商的相关广告.◆在中央CCTV-2全程播放中带有总冠名赞助商名称及品牌标志的论坛宣传片.◆在地方省电视台播放的评选活动专题栏目中, 将插播总冠名赞助商1分钟软性领导专访不少于5次.◆在地方省电视台播放带有总冠名赞助商名称及标志的论坛活动花絮.2、在平面媒体刊登的评选宣传广告中,出现总冠名赞助商的名称及品牌标志.◆在全国不少于50家报刊全程刊登带有总冠名赞助商名称及标志的宣传广告.◆在专业杂志及报纸刊登的评选活动专题栏目中,将刊登总冠名赞助商企业宣传软文活相关内容不少于10次

◆在协办媒体刊登带有总冠名赞助商名称及品牌标志的评选活动花絮.3、在网络媒体的评选宣传报道中,出现总冠名赞助商的名称及品牌标志;并在评选活动的官方网站上为赞助商提供宣传版面和链接赞助企业的网站.4、在评选活动的所有宣传品中,出现总冠名赞助商的名称及品牌标志.◆在论坛的纪念特刊中,赠送4P彩色广告供总冠名赞助商作企业和产品宣传用.◆在论坛的纪念特刊中, 赠送4P内页作为总冠名赞助商企业的领导专题访问.(或企业产品软文报导)◆在评选活动其他宣传品的显著位置标注总冠名赞助商企业的名称及品牌标志.四、新闻发布会回报

1、举行新闻发布会及论坛各一次（地点待定）。

2、以上大会,总冠名赞助商的领导或代表将获邀出席并在会上致辞。

3、以上大会现场的显著位置将展示总冠名赞助商的名称及品牌标志。

4、以上大会现场将为总冠名赞助商派发其相关的宣传资料和礼品,并可以结合实际情况为企业进行产品宣传.5、以上大会现场,将安排嘉宾在印有总冠名赞助商名称及品牌标志的背景板前接受媒体的访问。

6、以上大会现场,将安排各级媒体对总冠名赞助商作专题访问。

五、公关活动回报：

1、邀请总冠名赞助商的领导或代表参加组织评选的各项系列活动，并在活动中展现赞助商的名称及品牌标志。

2、评审组委会将安排评委会顾问领导、专家评委及参与活动的知名人士对总冠名赞助 商的公司或生产基地进行回访一次，并安排媒体进行采访报道。

3、评选期间的各项公关活动中，可为总冠名企业做产品或企业推广宣传工作，及派发礼品或纪念品。

4、评审组委会将为总冠名企业的领导或代表安排与主办单位领导及评审专家重要成员进行合影及签名留念。

5、总冠名企业将获得本次评选活动唯一指定纪念品生产企业。

6、总冠名企业将获得中国国际品牌协会理事单位、推荐产品称号

六、宣传品回报

1、在评选活动所有宣传品的显著位置标注总冠名赞助企业的名称及品牌标志。

2、向总冠名赞助企业赠送各种活动花絮纪念DVD 100套。

3、向总冠名赞助企业赠送品牌营销专家特别指导或培训一次（价值：50000元）。

4、向总冠名赞助企业赠送本次<中华品牌>中国品牌30年发展高峰论坛专刊杂志纪念特刊200本。

5、向总冠名赞助企业提供含有其名称、LOGO及相关宣传内容的X展架20个，摆放在论坛现场的各个显著位置。

七、现场回报及后期全国十大城市标杆品牌推广巡回展回报

1、论坛的现场布置、陈设等宣传中出现总冠名赞助商的名称及品牌标志。

2、论坛文艺表演或其他节目中，主持人播报或鸣谢“XXX—中国品牌30年发展高峰论坛坛不少于5次。

3、论坛现场为总冠名赞助商提供场地广告牌2块及条幅2条。（尺寸、位置待定）

4、论坛的邀请函背面将印制总冠名赞助商广告。

5、总冠名赞助商的领导或代表将获邀在论坛当晚为获奖品牌企业及个人进行颁奖。

6、总冠名赞助商的领导或代表将获邀在论坛上致词两分钟，宣扬企业品牌形象。

7、中国国际品牌协会为了打造未来具国际影响力的中国品牌也为树立一批中国品牌行业标杆品牌更好的推动行业的经济链。因此，拟定将总冠名企业名称及品牌将出现在全国十大城市巡回展上电视、报纸、杂志、网络、电台和现场广告回报等，广告效应不可估量。

八、未尽事宜双方协商解决，双方可以签署补充合作协议。

九、本协议一式两份，具有同等法律效力。

甲方：中国国际品牌协会 代表人： ：广州泰普文化传媒有限公司 签署时间：

代表人：

签署时间：7

乙方：

（承办单位）

第四篇：202_中国城市论坛北京峰会开幕词

202_中国城市论坛北京峰会开幕词

各位来宾、女士们、先生们，今天第六届北京朝阳国际商务节、202_中国城市论坛北京峰会在这里隆重开幕，首先请允许我向本次大会的召开表示热烈的祝贺。向出席本次大会的各位领导、各位来宾、各位朋友表示热烈的欢迎和衷心的感谢。城市的发展在各个国家的发展中，都有着举足轻重的作用。依我个人看法，中国城市发展在经历了一段快速的发展之后，已经到了战略转型的关键时期。202_年在城市发展中应该是具有转折意义的一年。

因为今年是深入贯彻落实科学发展观的重要一年，是国家“十五”和“十一五”规划相衔接的一年。党的十六届四中全会提出了建设社会主义和谐社会的目标，创建和谐社会，理所当然包括创建和谐城市，而创建和谐城市最重要的就是要坚持以人为本，坚持科学的发展观，要注重人的全面发展。要关注城市居民的生活质量，市民无疑是环境管理者关注的重点，是创建和谐城市最关键的要素，本届峰会以“创新城市管理、创造城市价值”为主题，讨论城市的战略问题，符合中国城市发展的需要，对解决当前城市发展中的问题具有重要的意义。

去年我参加了202_中国城市论坛北京峰会，峰会期间主办单位推出了国内首部《城市“十一五”核心问题研究报告》，对指导我国城市制定“十一五”规划产生了很大的影响。今

年的峰会是对去年峰会所讨论问题的延伸和深化，进一步深入讨论关于城市管理的实际问题，强调居民生活质量是衡量城市价值的第一要素等概念。特别值得一提的是本届会议在国内首次发起了中国城市100城市生活质量排行榜；未来5—10年中国城市的十大愿景；中国城市管理进步奖；中国社区创新范例奖；以及未来十年最具台商投资价值城市等网上调查及评选活动。

新华社的新华网全程参与和组织了这些互联网的评选活动，评选结果将在本次会议期间揭晓，并举行颁奖晚会。新华社作为全球知名的新闻机构，对国内城市发展一直给予高度关注，这次新华网与北京国际城市发展研究院联合组织的中国100城市生活质量排行榜等调查活动，吸引了超过近70万网民的积极投票，而关心这项活动的网民估计超过1300万，这充分说明社会和公众对这项活动的高度认可。

本次活动为公众提供了一个交流平台，给老百姓一个给自己居住和生活的城市表达个人感受和愿望的机会，让市民当裁判，为城市管理者打分是这次活动的主要议题。另外，本次推出的中国100城市生活质量报告集中反映了本次网民调查的意见，凝聚了北京国际城市发展研究院众多专家的心血和智慧，报告从老百姓和专家学者的独特视角，重新审视中国城市和它的管理者，对中国当前城市居民的生活质量和老百姓关心的热点问题进行了全面的揭示，并主张让更多的城市管理者更加关注居民生活质量，慎用手中的管理权利，造福一方，创造一方和谐。

作为一名新闻工作者，我很高兴地看到我们的城市研究专家对管理人性化的关注与呼吁，从新华网的积极参与中，我也看到了新闻工作者服务于公众的热情。这些都表现了社会对民众意见的尊重，对城市价值的重新认识，代表了我们在构建和谐社会进程中不断自我完善。

今天我们汇聚在这里，希望各位专家学者能够充分利用这个交流机会和平台，畅所欲言，互相学习，我也希望在未来的三天会议中，大家能够在一起轻松交流，共同探讨感兴趣的话题。相信各位参会的嘉宾一定会有所收获，同时我也坚信，这次会议的成果将在未来的中国城市建设和规划产生重大的影响。

最后预祝大会取得圆满成功！

第五篇：物业管理品牌发展浅析

物业管理品牌发展浅析

10级物业管理1班 宋婷婷

摘要：物业管理企业要树立品牌意识，培育企业核心竞争力和创新能力；重视管理服务质量；服务质量是物业管理品牌的基础或核心，创建物业管理品牌，首先必须提供适合物业的物业管理服务，根据物业的性质和目标客户的需求不同，提供不同档次的服务项目，尽量为业主提供舒适和便捷的生活或工作环境。要注重对人才培养和企业文化建设，在物业管理市场竞争日趋激烈的情况下，物业管理企业生存和持续发展，必须走品牌化道路。

自 1981 年 3 月我国内地第一家物业管理公司在深圳成立，至今 20 多年来，物业管理伴随着我国改革开放的历程一路同行。目前，物业管理已成为具有相当规模的新兴行业，其市场不断拓宽，行业越来越规范，竞争越来越激烈，物业管理开始进入了品牌时代。创名牌物业管理企业，建优秀的物业管理小区，已成为当今物业管理企业的共识，通过实施创建物业管理品牌，有利于扩大市场份额和利润空间，进而推动企业的可持续发展。

物业管理品牌，是物业管理企业要创建一系列由文字、标记、符号、图形、色彩等要素有机组合的有别于其它物业管理企业商品名称或其标志，主要包括物业管理企业品牌及物业管理服务品牌。

物业管理企业品牌的构成要素主要包括两个方面： ① 物业管理企业的知名度，即企业被行业或公众认可和知晓的程度。② 物业管理的经营理念，主要指企业的价值观、责任观、行为观和人才观，它反映企业与其员工共存共荣的发展理念及为业主提供服务的品质。

物业管理服务品牌由物业管理服务项目、收费标准、服务态度、质量及创新能力构成。

一、物业管理品牌的特征．有较高的知名度。行业内外、广大业主及公众对该物业的品牌十分熟悉，谈到物业管理，自然会联想到该品牌，比如：人们提到物业管理，大家就会想到“万科”等。．有较高的美誉度。即物业管理品牌享有好的评价和美誉，就是质量好、服务佳、形象美、有特色等。．有较大的规模。即物业管理品牌企业所管物业必须有一定的市场占有率，即管理面积应该在百万平米以上。．有文化内涵。指品牌企业及产品具有文化品味，物业管理提供服务等产品应蕴含一定的创意象征，体现一定的人文情怀。

二、创建物业管理品牌的必然性、市场化发展的必然结果。

由于物业管理的市场化，竞争机制的引入，促使企业在市场竞争中优胜劣汰，其结果是物业管理企业发展的品牌化。、满足居民要求的需要。

随着人们对住房要求不再是房屋大小等“硬件”，重要的是要有良好的房屋管理“软件”，来保证房屋及设备正常运行，保证居住区内秩序良好、环境整洁等。品牌物业通过标准的服务，能够构筑起一个健康、开放、舒适的居住环境。、行业特征所决定。

政府把物业管理作为一种微利行业来发展，企业没有一定的管理规模是难以生存和发展的，而规模效益只能从企业利用品牌效益参与市场竞争中得来。有品牌的物业管理公司能够利用品牌效应实行迅速扩张，获得大量的市场份额。、企业生存和发展的需要。

品牌是企业发展的生命力，物业管理企业要运用品牌优势扩大经营服务范围，形成规模效应，充分利用人力、物力资源，降低成本，使企业获得可观效益，为其生存和发展提供保障。、服务和价值的最好体现。

物业管理的产品“服务”是一种无形的东西，衡量无形服务，最佳标准就是品牌。品牌表示物业管理企业给予业主以承诺，表现出物业与业主之间互利互惠、友好合作和信任的关系。一个物业管理企业如果能不断地为业主提供优质的服务，那么它就会得到市场的认同。

三、物业管理品牌的创建、重视物业管理服务质量。

物业管理品牌的基础或核心是服务质量，因此，创建物业管理品牌，首先必须提供适合物业的物业管理服务，根据物业的性质和目标客户的需求不同，提供不同档次的服务项目，尽量为业主提供舒适和便捷的生活或工作环境。、树立品牌意识，培育企业核心竞争力和创新能力。

品牌作为一种无形资产，其效用是任何广告所不能比拟的。物业管理企业要树立品牌意识，根据自身的实际情况，整合优势资源，加强对核心竞争力的培育。核心竞争力是企业在激烈市场竞争中生存和发展的基础和保证，是企业品牌的灵魂。利用核心竞争力形成物业管理品牌，以期获得更大的市场份额和经济效益。

创新是提升企业竞争力的一个重要手段，创新是一个企业的生命，是企业发展的原动力。它包括战略创新、服务创新、理念创新等。、明确品牌定位，加强对物业品牌的宣传力度。

物业品牌要具有清晰的形象，让消费者容易认知，有利于传播。让品牌在顾客心中占据一个独特的、有价值的地位。如海尔品牌定位“真诚到永远”，我公司以“选择顺意，顺心如意”作为品牌定位。

同时，加强企业自身的宣传，企业品牌的宣传和建立可以通过以下的方式进行：建立企业特有的 CIS 系统；加强与新闻媒体的合作；创建企业内部刊物和网站；参加社会重大活动；加强社区文化建设等。、实行人才发展战略，注重对人才培养。

人才是企业竞争的关键，加强对人才的培养和引进，对员工进行专业培训，提高其整体素质和专业技能，要特别重视对管理处经理的培养，一个优秀管理处经理管好一个项目，就能形成一个项目品牌，人才发展战略是提高服务质量，推动企业可持续发展的重要保证。、注重企业文化建设。

企业文化代表一个企业的人文内涵和综合素质，是企业品牌内容的重要组成部分，企业文化经营得好，实质上就是一种核心竞争力。从整个社会发展趋势来看，企业文化的作用将越来越重要。通过企业文化的营造可形成和传播企业品牌。、通过质量管理体系认证和开展创优工作。

导入 ISO9001 质量管理体系于物业管理中，对规范物业管理运作和提高物业服务质量有很大作用。

创建物业管理优秀示范小区，是衡量一个物业管理企业服务质量的重要标志，是企业综合实力的体现。

四、创建品牌的成功范例、天津金厦物业管理有限公司为天津市物业管理“十强”企业，具有物业管理国家一级资质，由于将创建行业品牌引入物业管理，其实干精神和不断创新已成为金厦物业的品牌。金厦所管理的“金厦里”涉外小区获得了“全国城市物业管理优秀示范住宅小区”称号。几年来，先后实现了第一个在全市首次大型公开招投标中一举夺标，第一批被评为“物业管理优秀示范住宅小区”等七个全市“第一”。、沈阳顺意房产物业通过开展一系列创品牌活动，企业已有相当的知名度。通过在所管小区开展“顺意”邻居节活动，一日游活动，夏季乘凉晚会等，不断增进公司和业主之间的感情；通过参与央视奥运明星猜想等活动，扩大企业在社会上的影响力；强化对管理人员培训，提高服务管理水平；通过实施 ISO9001 质量管理体系认证，提升服务质量；不断打造企业文化；品牌创建成果显著。顺意物业现为中国物业管理协会常务理事单位；全国质量服务诚信单位；沈阳市房产行风先进单位；沈阳市“十大物业诚信典范”等。由于企业品牌的效应，先后接管了“电业园大厦”沈阳市标志性住宅楼；“中街北苑”等部分高档住宅小区；在“中街北苑小区”本市首次公开招标项目中一举夺冠，被全市同行业赞誉为“标王”。

总之，在物业管理市场竞争日趋激烈的情况下，物业管理企业生存和持续发展，必须走品牌化道路。物业管理企业要在品牌创建上下功夫，要注重企业自身内涵的积淀，这是物业管理行业和企业的必然选择。

参考文献：、季如进，《 物业管理 》，首都经济贸易大学出版社 2、罗小钢，《 物业管理金典 》，中山大学出版社、潘属健，《 物业管理手册 》，中国建筑工业出版社