第一篇：可口可乐公司简介英文（本站推荐）

A brief introduction of Coca-Cola Company

The Coca-Cola Company is a soft drinks giant that was established in 1886.Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”.It often tops the list of being the world’s most recognizable brand.Its iconic Coca Cola drink, also known as Coke, started life as medicine.Today it is one of the biggest selling products on the planet.The company website says its 3,300+ beverages are sold in over 200 countries.It sells 1.6 billion drinks a day and employs close to 100,000 people.One secret to the company's phenomenal success is what it calls the

'Coca-Cola system'-the more than 300 worldwide bottling partners that work together to distribute its products.Another is its catchy advertising slogans, such as “Coke Is It”.Its biggest rival is Pepsi.

第二篇：可口可乐公司简介

太原可口可乐公司简介

太原可口可乐饮料有限公司是可口可乐公司授权以生产和销售国际第一饮料品牌“可口可乐”系列产品的装瓶厂，它注册成立于1994年11月，由山西西山煤电（集团）有限责任公司，中粮实业发展有限公司和嘉里饮料有限公司合资组成。

公司座落于太原高新技术产业开发区内，占地面积4万多平方米，投资总额为2500万美元，注册资金为1000万美元，是山西省内目前规模最大，现代化程度最高的软饮料合资企业。公司引进了具世界先进水平的德国饮料生产灌装设备，采用先进的管理和经营方式并吸收了“可口可乐”一百多年的成功经验，在生产工艺、品质控制、市场营销和售后服务等全过程进行了严格的控制和完善的管理。

我公司主要生产和销售“可口可乐”、“雪碧”、“芬达”等系列饮料。包装种类有玻璃瓶250ML、易拉罐、塑料瓶1.25L、塑料瓶500ML及现调机糖浆。目前，公司已培养了一支训练有素、业务能力强的销售队伍，他们以优良的服务态度和敬业精神赢得了广大客户的信赖，为公司争得了荣誉。太原可口可乐为当地的经济发展

所做出的突出的贡献，是太原市的模范外资企业，十年来，上交利税数千万元，带动了相关企业的发展，直接解决当地就业人数达到数百人，为当地经济的发展作出了突出的贡献。”

在推动社会经济的同时，太原可口可乐饮料有限公司还秉承了可口可乐支持公益、造福社会的传统，热心地投入到各种教育、体育、环保等公益活动中，先后捐建了所希望小学，赞助名贫困大学生，并多次参与当地政府倡导的社会活动，实现了对社会的长期承诺。同时我们非常重视安全管理工作，为所有员工提供安全、健康的工作环境。

第三篇：公司简介英文

（版本一）

Brief Introduction of PICC P & C

PICC Property and Casualty Company Ltd.(PICC P & C), as the largest non-life insurance company in mainland China, was established by the People’s Insurance Company(Group)of China in July 2003 under the validation of the State Council and approval of the China Insurance Regulatory Commission(CIRC), with a registered capital of RMB 11.1418 billion.The Company once was the People’s Insurance Company of China, which was founded by the People’s Bank of China under the approval of the Committee of Finance and Economy of the State Council on October 20, 1949.PICC P & C is a flagship subsidiary of the PICC Group, and enjoys an outstanding reputation in the insurance market both home and abroad.On November 6, 2003, the Company successfully launched its IPO in Hong Kong, becoming the first large Chinese state-owned financial enterprise that went public overseas.Supported by its comprehensive strength, PICC P & C stands as the official insurance partner of the Beijing 2008 Olympic Games and Shanghai 2010 Expo, providing full-around insurance services for both events.On June 26, 2008, Moody’s, the authoritative international rating agency, rated the Company as A1, which is the highest rating among domestic enterprises in mainland China.During more than 60 years of extraordinary development, PICC P & C has always been taking “Insurance of the People and for the People” as its mission, maintaining the management philosophy of “People-oriented, Good-faith service, Value-driven and Sustainable operation ”, carrying forward the enterprise spirit of “truth-seeking, honesty, hard-working, and creativity”, and fully exert its advantages on brand, expertise, production, technology and service, so as to provide strong insurance protection for the reform, economy, society and people.Since 2003, the total claims PICC P & C settled have amounted to over RMB 260 billion.In 2008, after the occurrence of the Snow Disasters, Wenchuan Earthquake, and floods in some southern provinces, the Company took its responsibility and all efforts to deal with claims settlement at very first time, contributing to the restoration of production and

reconstruction of homeland in the disaster-stricken areas.PICC P & C has long been serving the overall economic and social development of China.The Company takes a market-oriented and client-centered business approach, plays an active role in corporate responsibilities, supports national education, sports and cultural development, promotes the construction of a harmonious society;therefore, the Company has been widely recognized by the public.PICC P & C is rated as the “Most Reliable Insurance Company in China” by Euromoney, and is the first among peer companies to be awarded the honor of “Customer Care Benchmark Enterprises in China”.The “95518” customer service call-center has been consecutively elected as the “Best Call-center in China” for the past several years, and its Olympic marketing campaign has won the gold medal of “Effie Award China”, which is the highest honor in Chinese advertising industry.In the Asian insurance companies competitiveness ranking 2008, PICC P & C is also listed as the “Most Competitive Non-life Insurance Company in Asia”.Embarking on a new historical start, PICC P & C will continue to take the Concept of Scientific Development as guideline, advance with time, integrate with truth-seeking attitude, and innovate with proactive spirit of reform.PICC P & C aims for a new start and giant leap forward in developing its business, and guarantees to provide further and better insurance services in the process of China’s march into a welfare and harmonious society.（版本二）

Brief Introduction of PICC P & C

PICC Property and Casualty Company Ltd.(PICC P & C), as the largest non-life insurance company in mainland China, was established by the People’s Insurance Company(Group)of China in July 2003 under the validation of the State Council and approval of the China Insurance Regulatory Commission(CIRC), with a registered capital of RMB 11.1418 billion.The Company once was the People’s Insurance Company of China, which was founded by the People’s Bank of China under the

approval of the Committee of Finance and Economy of the State Council on October 20, 1949.PICC P & C is a flagship subsidiary of the PICC Group, and enjoys an outstanding reputation in the insurance market both home and abroad.On November 6, 2003, the Company successfully launched its IPO in Hong Kong, becoming the first large Chinese state-owned financial enterprise that went public overseas.Supported by its comprehensive strength, PICC P & C stands as the official insurance partner of the Beijing 2008 Olympic Games and Shanghai 2010 Expo, providing full-around insurance services for both events.On June 26, 2008, Moody’s, the authoritative international rating agency, rated the Company as A1, which is the highest rating among domestic enterprises in mainland China.During more than 60 years of extraordinary development, PICC P & C has always been taking “Insurance of the People and for the People” as its mission, maintaining the management philosophy of “People-oriented, Good-faith service, Value-driven and Sustainable operation ”, carrying forward the enterprise spirit of “truth-seeking, honesty, hard-working, and creativity”, and fully exert its advantages on brand, expertise, production, technology and service, so as to provide strong insurance protection for the reform, economy, society and people.Meanwhile, in its practice of serving the overall economy and customers, PICC P & C has created and consolidated its competitive advantages as a market leader.Brand Excellence: PICC has grown its brandname together with the People’s

Republic of China, and enjoys wide influences and outstanding reputation home and abroad.PICC P & C is rated as the “Most Reliable Insurance Company in China” by Euromoney, and is the first among peer companies to be awarded the honor of “Customer Care Benchmark Enterprises in China”.The “95518” customer service call-center has been consecutively elected as the “Best Call-center in China” for the past several years, and its Olympic marketing campaign has won the gold medal of “Effie Award China”, which is the highest honor in Chinese advertising industry.In the Asian insurance companies competitiveness ranking 2008, PICC P & C is also listed as the “Most Competitive Non-life Insurance Company in Asia”.Talent Excellence: PICC P & C has long been maintaining its talents-centered strategy, namely, “guided by experts and winning through competence”.The

Company attaches great importance to team building and employee training, and has forged a good number of managerial talents with rich experience as well as technical talents covering every and every link of chain in the non-life insurance business.As a result, a professional team of employees has been established that masters core

competence of non-life business.The high caliber advantage forms a solid foundation of talent pool as well as the intellectual support for the Company to develop business and service clients.Product Excellence: PICC P & C enjoys a complete product R & D system, strong R & D capacity, and a full-range of on-shelf products, covering various types of insurance including auto, property, marine & cargo, liability & credit, accidents & health, energy & aerospace, and agricultural insurance, many of which are innovative products pioneering in the industry.Especially for the Beijing 2008 Olympic Games and Shanghai Expo 2010, PICC P & C has developed a series of proprietary insurance products with Chinese characteristics and intellectual property rights.As of 2008, the Company provides more than 2500 types of insurance products.At present, the Company develops on average one new product a day, providing all-dimensional and high quality insurance services to our customers.Professional Excellence: PICC P & C is a leader among domestic non-life insurance players in respect of core technological areas such as underwriting, claims and

reinsurance, and has accumulated abundant experience of risk management through long-time business practice.PICC P & C is the first non-life insurance company in China to introduce actuary techniques into product development process, and enjoys leading professional advantages in key business areas such as aerospace, nuclear

power plants, energy, ocean-going vessels, large industrial and commercial enterprises, government purchase, and agriculture-related insurance.The Company keeps a

long-term and steady strategic cooperation with the international reinsurance market, and is capable of providing outstanding reinsurance protection for various clients.Service Excellence: PICC P & C’s business network covers throughout the country, including more than 10,000 business offices and over 320 underwriting,claims/customer service and accounting centers at city level.This comprehensive sales and service network furnishes strong support for the Company’s to expand service ranges, innovate ways of servicing, enhance service standard, and offer professional and differentiated service for customers.PICC P & C is the first to launch the 24-7 hotline “95518” all across China, providing customers with

multi-functional and personalized services with regard to claims-reporting, consulting, complaints, insurance cards registration, vehicle rescue, insurance application appointment and customer feedback survey, anytime, anywhere.Embarking on a new historical start, PICC P & C will continue to take the Concept of Scientific Development as guideline, advance with time, integrate with truth-seeking attitude, and innovate with proactive spirit of reform.PICC P & C aims for a new start and giant leap forward in developing its business, and guarantees to provide further and better insurance services in the process of China’s march into a welfare and harmonious society.

第四篇：市场营销 分析可口可乐公司 英文

1.Introduction

Every company has their own questions about how to run it, how to manage the staff, how to attract customers and how to make profits.The proposal is aim to increase the business of the Mountain High Hotel Complex’s business during traditionally off-season, which is spring and autumn.While this thing is not easy enough as the hotel thought.The general manager was opinion that the way forward was to promote a culture of customer care, for all customers, amongst the staff at the hotel.The report will tell us what factors lead to the results and why we must make the decision of build a culture of customer care.If the company will implement the business plan in the proposal, it is suppose to benefit the company in terms of potentially increased sales over competitive models as well as a potential increase in activity sales.The business plan will also benefit customers as well as to increase profits if it increases the business during off-season.2.Procedures In order to improve the business at the Mountain High Hotel Complex during Spring and Autumn, Alice would like to increase the middle-aged customer.In order to ameliorate a number of activities to make the middle-aged customers to be able to participate, Alice did some investigation.Alice adjustment exercise equipments to better meets the needs of the middle-aged customers.After Alice started her new job for a month, she hold a staff meeting and expressed her new ideas, she would like to find ways on how to increase hotel business in the off-peak season.After some further discussion amongst the staff, below are some findings from staff’s view.3.Findings Section A

In the Mountain High Hotel Complex, Some department managers, shop attendant and skiing, mountain climbing employees for the internal customer.Hotel shops are to be sold something customers are external customer.Those who frequently come to the hotel during summer and winter are young people, who come for mountain bike ride and ski.However, Alice hoped to attract middle-aged to increase the hotel business of these customers that are potential customer.Excellent customer care factors are inpiduality, efficiency, politeness, reliability, friendliness, flexibility, honesty and communication.There are some factors contribute to excellent customer care, while the internal customers of the hotel neglected some factors, for example, inpiduality.People are inpiduals, everyone needs to feel his inpidual needs are understood and are being met.But all of the programme of our complex are suit for the younger clientele, they could skiing in the winter and biking in the summer, while there has little programme for every customer, this is why the middle-aged customer did not come to our complex.Soundly, the staffs need to be flexible in their approach to their jobs.The fitness centre is an example.It could offer more sedate exercise programme that would appeal to those who perhaps enjoyed walking in the countryside rather than the more dynamic needs.Thirdly, the staff should be friendly.For example, for the first-time customers, if the customer can feel the staff's warm service, then these customers may come back to this hotel;slowly become the hotel's loyal customers in the future.At the same time, the manager discovered that Communication is an important factor in the staff jobs.It could help the staff understand what the customer wants and needs.The hotel believes that staff should promptly communicate with customers and other staff.Staff must first listen to customers on the various views and be open-minded with acceptance on different customers.Staff would also like to talk with the boss to respond on customer’s recommendations.In view of the above four points, the manager thinks staff should also be efficient.If the customer has a special request, staffs must be prompt in providing their services, and also to follow the company’s rules to best satisfactory the customers.The higher the efficiency in solving the problems, the more satisfied customers will increase, which will increase the business of the hotel.Service knowledge is pided into internal resources and external resources.Companies should train employees to be knowledgeable on their work, in order to give their customers the best services.For which, training is important to train staff on product knowledge and work skills, because employees have to deal with ever-changing customer needs, so service knowledge is very important.To be able to help customers, employees should attend more training seminars in order to understand company products, the company should organize more competitions to encourage employees to better understand the products, and to use fully of the company resources.As far as the customer is concerned, the staffs are the expert on the product or service being sold, therefore, product knowledge is essential.In the fitness centre, there must be more equipment for all kinds of sports, also the exercise suit for the mature clientele.As a knowledgeable staff, the most important is professional development.To the hotel, the staffs were generally very enthusiastic about their particular area of expertise but had no interest whatsoever in anything else.The staff had little time for non-skiers in winter and mountain biking in summer, they cannot be called knowledgeable.Poor customer service will make customers think that the whole service of the hotel is not good, if not treated soon enough, it cannot meet customer expectations, customers will no longer come to this hotel, but would choose other hotel.For example, some middle-aged customers came to the hotel once, and they are no longer returned back, because the hotel's activities are not suitable for them, if the hotel’s services or activities can be improved, these middle-aged customers will more than likely to come back.In this way, the hotel will attract more business to the hotel to improve business.According to the failure of the efforts, the customer care of the hotel is existing big problem.It is easy to see that the poor service lead to the result.The manager of the sports shop has the opinion that his staff worked hard enough in the winter and summer, and they felt entitled to be able to ‘take it easy’ during the off-peak months.It must lead to the dissatisfaction of the customer in off-peak month.The impact of the dissatisfaction of the customers is that there was little evidence of any re-booking.And they would try to persuade other potential customers like the mature customers who want to join the sedate exercise programme not come to the complex.So the hotel must lose the business.The acceptable customer service could balance the needs and expectations of customers, the mature customers are maybe come to the hotel next time or every peak month.During summer and winter, there are many people to hotels for mountain bike riding and skiing, for those who love cycling and skiing, the staff is still very warm for their services, but employees do outside of work for them has been more lukewarm.Such a situation we call the acceptable customer service.In addition, if employees are always ignored everything outside of their own, and then slowly, these loyal customers also will choose another hotel, not to come back.It is obvious that the excellent customer service could bring the complex some loyalty customers;it means that the customers delight.The benefits of the customer delight are it causes new customers to come.In other words, the complex could make more profit.first because the entire hotel's environment is very important, customers who come to the hotel should feel like home the same comfortable, Second, the staff should be warm-hearted service, allowing customers to feel concerned about any time to communicate with customers, there are places where customers are not satisfied with the timely correction, so that customers feel warm, Finally, the hotel's activities should change with the seasons and customer ages, the relative changes in adjustment, employees should learn more skills, patience, counseling clients engaged in activities.So that we can beat the other hotels for customers to choose our hotel.Section B The Mountain High Hotel Complex is Flat Structure.Flat Structure is fewer levels of management and managers are given a wider span of control and authority.Top Management is Alice;Middle Management is the department manager;Employees are staffs at various departments.The advantage of this structure is that fewer layers of management, so that employers and employees can communication better, the boss can give employees a certain degree of power, so that employees under normal circumstances can solve the problem by themselves.The disadvantage of this structure is the horizontal communication is very important, however cannot meet the rapidly changing environment, because employees are not always having good idea, and may slow to implement actions.Top-Down and Bottom-Up Communication systems refers to communication flowed downwards(upwards)the layers i.e.instructions(ideas)were passed down(up)the layers.Layers of management must be taken to communicate the way a level to pass to another level, this structure to facilitate communication and fast, so favored by many companies.Top-Down and Bottom-Up Communication systems refers to communication flowed downwards(upwards)the layers i.e.instructions(ideas)were passed down(up)the layers.Layers of management must be taken to communicate the way a level to pass to another level, this structure to facilitate communication and fast, so favored by many companies.In the hotel, the top management prepared a report, and the general manager called all the middle management had a meeting to discuss how to deal with a different type of client in the quieter months of year, this is Top-Down.But there were no agreement of the idea, the general manager had to reluctantly decide to ask the staff to take some time to think about the proposals, it shown us the Bottom-Up.So it seems that both of them are important.They could help the company operate batter.They also could avoid some unreasonable ideas.The hotel would like the staff to accompany older customers to the mountains for bird watch;an employee is very opposed to.Employees should be given a certain amount of power because they are in direct contact with clients, and they also know what the customer needs.Staffs have the ability, confidence and commitment to take the responsibilities and ownership to improve process and initiate the necessary step to satisfy customer requirements within well-defined boundaries in order to achieve organizational goals.If an employee can have certain powers, be able to adapt to each customer's situation, do their job with less time wasted, less hassle and less frustration for the customer.It is not simply giving staff authority to make decisions directly relating to customers, but is about employee involvement throughout the organization.At the same time, the aftercare calls are needed.The hotel complex also should do some surveys and questionnaires to research the feelings of the customer.Such as if the program in the hotel they like, and what else do they want.In this way the hotel could know the customer needs and do some improve so that the hotel could attract more customers.Hotels can also be holiday, new and old customers to send a letter or greeting card, so that these clients will be able to think of the Mountain High Hotel Complex, so that these customers come again.4.Conclusions In the summer and winter, young people will come riding mountain bike and ski;these young people have become the hotel’s loyal customers.However the hotel’s business in the spring and autumn are very low, so Alice’s job is to improve the hotel business during the off-season.All of above are the problem of the hotel complex;the most important question is the bad relationships of the internal customers.At the same time, the staff did not know what factors could contribution to excellent customer care, and the customer care is poor.They also cannot be called knowledgeable.Therefore, building a culture of customer care is very important.5.Recommendations Based on past experience, the hotel should make proposal and make them into action on how to improve the hotel’s off-season business.In order to do this, because employees have direct contact with customers, and their opinions are reliable, important, and will finally be understand by the boss to approve a perfect solution.Alice think that during the low season hotel can carry out some preferential policies to attract customers, hotel can also be creative on activities as well as create new games, and make some small gifts, so that customers are attracted to it.Of course, these activities can not be so dramatic and achieve immediate effects, however good customer service skills and attitudes as well as customer after-care services will help the hotel business to grow in the future.The hotel should aim to build customer satisfaction in order to achieve profits.

第五篇：贸易公司简介 英文

Brochure of XXTrading Co.,Ltd..XXTrading Co.,Ltd.BrandsAgentChannel Exploration

Exploration

-------BrandsAgent, Channel Exploration

Focuses on providing agent services of marketing, selling and purchasing on hardware, locks, water supply and drainage pipes, switches and sokets, paint and coatings, ceramic sanitary wares, stainless steel, and home appliances products

Company Profile

XXTrading Co.,Ltd., a company based in Guangxi and targeted in exploring markets of the ten ASEAN(Association of Southeast Asian Nations)countries, is a channel-marketing-oriented type foreign trade company, which focuses on providing the agent services of marketing, selling and purchasing on hardware, locks, water supply and drainage pipes, switches and sokets, paint and coatings, ceramic sanitary wares, stainless steel, and home appliances products.Aiming at the markets of ASEAN countries, our company dedicates in providing professional marketing human resources and practical market channels for domestic famous manufactures, and building a trading information system of high efficiency and practices between China and ASEAN countries.Company registered and was founded on … with the registered capital of …..Company holds a wide range commodity network and an excellent execution team.Cooperative partners of Company range in various industries.Founded within two months, Company was qualified as General Taxpayers Eligible, and authorized with Foreign Trade Qualification and Import and Export Trading Qualification.XXinsists the business principles of „Customers Supreme, Services Prior, Practical and Innovative, Reciprocity and Mutual Benefit‟ and, standing with these principles, we strengthen the connection and cooperation with various industries, and in the way of closely cooperating with Chinese domestic brands and exploiting ASEAN trading markets, we provide customer and manufactures a platform for direct communicating and trading, which save costs for customers and bring larger profits for manufactures.Closely CooperatingBuilding Trading ChannelsOriented Marketing

Business Scope

The business scope of Company covers retailing and wholesaling, importing and exporting commodities including construction materials, mineral products, hardware and metals, machinery products and equipments, light industrial products, agricultural and side products, electronic products and equipments, stationery and sporting products and equipments.The import and export trading mainly carried out in the ten ASEAN countries.Main business goes in providing selling services on construction products, mineral products, mechanical and electrical products, and electronic and hardware products.In addition, Company is dedicating in building up an electricity business platform of import-and-export trading for construction products, mineral products, mechanical and electrical products, and electronic and hardware products.Hardware & Locks

Water Supply & Drainage Pipes

Switches & Sockets

Paint & Coatings

Ceramic tiles & Sanitary Wares

BrandsAgentChannel Exploration

Advantage of Cooperation

1.Geography Advantage

Guangxi locates in the border of southern China in geography location, and it stands the center of pan-Beibu Bay economic cooperation zone, Southwest economic circle and ASEAN economic circle in economy location, and it is the core zone of China-ASEAN Free Trade Area, which connect domestic market and the ASEAN market thus has the location advantage of bi-direction connection between China and ASEAN and, Guangxi is the only province which owns the land connection and sea channel between China and ASEAN.Policy Advantage

Since Free Trade Zone was founded, zero Customs duty was applied to more than 7000 commodities in China and ASEAN, and the service-trading market is substantially opened.The cancellation of tariff wall brings large business opportunities to China and ASEAN markets.1.Resources: large amount of Real estate investment projects and construction and decoration projects are owned by affiliate companies of Group so the demands of construction material is huge;Group owns a sum of mining and refining affiliate companies, which enjoys the exceptional advantage of mining resources.2.Social Advantage: government launched policies for supports and the agents which station in ASEAN countries are in good cooperative relationships with local governments.3.Banks strongly support with credits

Future Development Strategy of Company

Master the development trend of modern service industry

Build a quintessential trade development mode

Optimize business and trading logistic services

Promote the interactive development between manufactures and customers Exploit ASEAN markets and even global markets

Surpass the competitions in modern trading circumstances

Human Resources Pool

Insist the human resources principle of employee oriented

Company apply the human resources management of employee oriented and build company culture actively, and as the result of which, “Team Work and Cooperation, Making Profits” has become the business performance principles of all employeesso that development of company can be healthily and sustainably moving forward.Comprehensive cultivation package for human resources

Company lays emphasis on improving management efficiency and backing up excellent human resources.Since founded, Company pay attention to recruiting, cultivating and positioning excellent human resources, and make efforts on cultivating employees with good working ethic, social activate, team-work spirits and long-term career perspective, which gradually forming a employing mechanism of qualified recruitment, right positioning, and long-term co-working.CreditableInnovationCooperationWin-Win