第一篇：淘宝简介

Taobao 注释：我们五个人采取现场采访的形式，王**作为主持人和采访人，李**是一个淘宝店家，钦**是个淘宝消费者，张**是淘宝老板，马**是经济学权威专家。

Detail： 王**（主持人）：Hello everyone welcome to our talk show ,now let's welcome our 4 guests Zhangpengfei ,Liheng ,Qinbo and Mayuhan.2003 is destined to be an extraordinary year;in that year Taobao was born in Hangzhou, Zhejiang province.As a new born company in China's IT industry, it has began to try to change the predicament situation which the businessmen can just get portal earnings, then it began to hunt for a more realistic business model

In 2008 Taobao get China's 80% market share.As a result, Taobao became the undisputed market leader in mainland China within two years.Its market share jumped from 8% to 59% between 2003 and 2005.Mr.Zhang, as a manager ,can you tell us why can it become so success in such a short time ?

张**（淘宝老板）：Reasons for the success

1、Internet

Network increases from the previous 56K cat to the fiber to the home step by step, because of the increasing of network we can not only surf on the Internet play games, read the news it also return to the e-commerce space development.2、Logistics Since entering the new century, the overall size of China's logistics industry increase rapidly , a significant increase in the level of service, the development environment and conditions continue to improve, this laid a solid foundation for the further developing of e-commerce.3、Advertising preconceptions

In taobao's early establishing, it's advertising is very crazy.the street, the bus, the subway, we can see big Taobao everywhere.Taobao is also one of the first several operating e-commerce website in China.Now whenever people talking about online shopping, intuitionly will be linked to Taobao.This is the power of preconceptions.4、Convenient，affordable and Protection of privacy

Taobao 's biggest advantage is low price.the price discount of Designer shoes is big than real shop.This allows many people who want to wear brand-name and do not want to dig into their pockets to meet their needs.Game peripheral products trading can be very good to protect customers' privacy.Customers are able to complete the transaction in the case of do not know each other's account.It's safe and reliable.5、Secure payment system ——Ali-pay

Ali-pay system provides a deeper level transaction security guarantee.This system is the first to use “third-party guarantee trading patterns”.In taobao's trading process, the buyer find goods, can choose to use Ali-pay to give the money to taobao.Getting the message that taobao has gotten the money, seller send goods to buyer.After buyer confirming that the goods has no problem, taobao will put the money to seller's account.Ali-pay provides a complete solution for surveillance of buyer and seller.6、the merchant using real-name

After the merchant using real-name, with the involving of Industrial and commercial administration, Electronic commerce will become more formalized, fraud will also get hit..The consumers' rights will be further ensured.7、The convenience of online sale system Tbaobao provide an online trading platform through e-commerce platform for buyers and sellers.The seller can offer goods online sales and auctions.While the buyer can choose goods for bidding and purchasing.All is No longer restricted by time and space.Widely and conveniently parity, negotiation, bidding process save a lot of marketing communication costs.On the other hand, the participate group is huge, and the scope of the choice is more widely.8、Effective a variety of commodity classification management system

Now, taobao has a effective classification management about the goods.there not only has high-end brand merchandise, but also has second-hand goods.According to the different consumers' different shopping needs, Taobao distinguish the market with store, bazaar, “second-hand” market, “ group purchase market ”, the overseas purchasing market.both the buyer and the seller has a different choice taobao setting up shop process.9、Personalized chat tool-Ali Wangwang Humanized chat communication tools——Aliwangwang.Aliwangwang(Taobao edition)is the free online business communication software designed by alibaba for businessmen.It can easily find customers, distribute and manage trade information, grasp the business opportunities timely, negotiate business at any time.Aliwangwang has six characteristic functions:(1)it can contact customer anytime.(2)it can search huge business opportunities.(3)it can release business opportunities skillfully.(4)it has rich system function.(5)it provide various business negotiation.(6)it has free business services.Personalized aliwangwang is the useful tool for taobao in the competition.Besides,the SMS platform and network mail system, provide the users a variety of ways to transfer the trade information.10、The strong management function In the page design of taobao, mainly uses the bright orange and red.Home page is very neat, organized, orderly and have administrative levels feeling, and embodies the spirit of taobao – simple.When you logging in the web site, through the search engine, you can find what you want directly and easily in taobao, or click on the “advanced search”, it will reduce the search scope, and more convenient to find what you want.You can quickly find what you want through the price, the owner names or the shop names.There is a powerful secondary section in the background, including I want to buy, I want to sell, my taobao, community(namely interaction BBS), transaction security, help center.They can help the buyer and the seller make a quick and convenient transaction.As for the powerful management function, taobao can offer the better service for customers in the face of competitors.11、taobao community

Taobao community let many consumers communicate with shopping experience and some shopping skills.It also can let the businesses talk together.This is a good user experience.王**：So taobao can make such a big success, It is largely due to you and your team's good decision hard work and good management.Li** ,we konw that you have opened a shop on Taobao 2 years ago ,now as a member of Taobao,why did you choose to open a shop on Taobao.Then as a seller ,tell us some advantages and disadvantages about it.李**（店家）：Bill Gates say in the 21st century either electronic business, or no business can service.The Internet has a huge consumer group, in which there will be endless business opportunities.Therefore, so many people eagerly want to open online-shop, who do not have enough money to run the Solid Shop.Taobao.com is very successful, so they chose to be sellers on taobao.com.Taobao is a good electronic commerce platform, where the seller can almost freely open online-shop.However , sellers must pay 1000yuan otherwise they can only sell second-handed not new goods through c2c.Of course, for this many sellers do not satisfy.The business information on taobao.com is totally open.Every seller can share it , use it for better profit.Someone may be not good at to run business, but they can run business on taobao by following the information to decide what to sell ,how to price, and so on.Taobao is a community, where many sellers can communicate with each other , with customers.These necessary communications is very helpful for each.Taobao.com provides sellers and customers with Ali-pay and Ali Wangwang.Ali-pay is very safety and convenient.AliWangwang facilities communications between sellers and customers.It is very important for both.Some sellers wish that Ali Wangwang can be compatible with other chat software.Taobao.com has all kinds of promotional activities.During these activities, more people will pay attention to taobao.com.More and more goods are sold.Taobao.com has a clear classification on sellers’ goods, will not let their goods in the improper position.Taobao.com distinguishes the market, this will make the seller have different choices, reduce the competition pressure.王**：Taobao currently has more than 370 million registered users as of the end of 2010，It covers most of China's online shopping buyers And as a consumer , Qin** ,have you ever go shopping on Taobao ?..........Would you please tell us the experience about it ?

钦**（消费者）：As a regular online shopping fan, I often go to Taobao.I have often charged calls, buy shoes, clothes, food, and even my mobile phone.OK, I will share my shopping experience.A.Convenient 1.Category: We can buy everything we need, Taobao provide a very rich product varieties just like the car, furniture or pencil.2.You know online shopping does not have the limitations of;we can select the goods in all days at home.We only need to visit the website, choose what we want, and pay for it.3.Taobao mainly provides us four ways to buy things: Taobao, T-mall, ju-Taobao.com as well as the e-Tao.Each of them has its own advantages.For example, On the Taobao, we can buy anything we need at very low prices, although most of them are fakes or the second-hand goods.However, we can save a lot of money.In the T-mall, we can buy the best and new one in a more affordable price.Generally speaking, the stuff in it is much cheaper than in the Shopping Mall.4.Ali.In order to control the fees, EBay or Amazon require the buyer contact the seller after buying, which does not comply with the habits of the Chinese people doing business.While Taobao opened a online chat tools, we call it Ali, just like QQ.Through it, we can convey their ideas to the boss timely and accurate through it.For example, I recently bought a book in the Amazon in a higher price, after three days the boss informed me that he had no new book, he just sell the copy of the book.5.Express, The Taobao provide us a variety of express which can reach almost every corner of China.B.discount Taobao always carry out a variety of promotional activities by the way of avoiding mail, discounts or sending gifts.We can also enjoy more Discounts when holidays such as the Mid-Autumn Festival, National Day.Now I will give you some examples: 1.I often charge calls on Taobao at 95% off 2.My phone bought on Taobao by saving 300yuan, 3.On double 12 of last year, I bought this cloth.It took only 40 Yuan, 100 Yuan less than in the shopping mall C.Safety 1.We are worried about security issues mainly in payment;Taobao has its own pay way---Ali-pay.When we pay for what we buy, we need to enter four different passwords, which can prevent others stealing the money in our credit card.2.All the sellers are in the real-name system of Taobao, We will not encounter a liar when we shopping.D.Sales service 1.If we find some quality problems, the Taobao will replace the same goods for us and we don’t have to pay the postage;

2.If we don’t satisfy with the size or the other problems, the Taobao will replace the same goods, but we have to pay postage;

王**：We can see that Taobao has become a part of our life , after we talk about the history and current conditions ,Ma**，as an economical professor ,how do you think about the future of Taobao ? And can you give us some advices ?

马**（权威专家）：As an expert, I have four ideas for future development of Taobao 一．Improve the integrity of transaction through Tb 1.Internet environment factors Strengthen cooperation with identity authentication department.Identify sellers through the public security system.Establish cooperation with ministry of commerce.Its a beneficial supplement for simple registration of the website.Put Internet transaction together with regulatory and service system, it can promote the effectively development of electric business.2.internet sellers factors the low entry threshold of C2C transaction leads to lack of integrity of it.Need to strengthen the integrity monitoring system.二． exploit overseas market On May 11th in 2010,Tb landed on Internet market of Japan through Yahoo, which was regarded as an important step of global expansion action.Cross-border sale is a hot program of Asian Electronic Trading Company.Large enterprises are primary actors of it.If these large enterprises like Tb and Yahoo, provides small companies with a perfect platform, cross-border sale will be much easier, it’s significant to change the traditional international trading form.三． Profit through advertising

Throughout the profit model of the network services, the proportion of advertising revenue has been very high.Baidu search service enterprises rely on advertising revenue, not only to achieve a balanced budget, but also to achieve high profitability.Taobao, as Asia's largest shopping site with hundreds of millions of users, have great attractive on any sales enterprises.1.Keep a voluntary Advertise principle.According to their own needs and economic strength, Taobao give them appropriate advertising spaces.2.Provide advertising positions for the Taobao internal stores.3.attract retail, entertainment and other community enterprises in Taobao advertising 四.Earnings By investing Ali-pay funds

Ali-pay business similar to the business of short-term deposits of the bank, With the daily trading is relatively stable, the payment of treasure in the capital will remain a stable constant flow.C2C platform operators use payment in funds for investment, but this investment activities are also separated from the outside of the financial regulatory system, which will fund a lot of risks even if the illegal investment.Therefore, setting limits on the proportion of capital investment is also an important way to profit.News come, alibank.cn has been acquired by Alibaba, The “Zhejiang Alibaba commercial Banks” has approval by the people's bank of China, Ma Yun is the chairman of the bank.王**：As the vanguard of China's e-commerce, Taobao play the role to ease the employment pressure, and for Profit model, transaction channels as well as technological innovation, Taobao is in front of peers.and no matter how it develops we should believe it.As Ma Yun said: The impact of the Internet in China has just started, the first five years is the opportunity, the same opportunity now!Manage it well, he will create a myth![miθ]

That’s all, thank you!

第二篇：淘宝店铺简介

淘宝店铺简介

亲爱的各位顾客们，购买前请仔细阅读本店购物相关条款，以避免造成您不必要的误会和不快！

1.店铺亮点：

鑫誉掌柜努力打造淘宝优质时尚品牌平价羊毛衫、羊绒衫店铺！高品质的、流行时尚羊毛、羊绒衫，低廉的的价格是我们执着的追求！图片全为实拍的，店内商品均已是淘宝低价了,利润微薄,为节约大家的时间和议价时的尴尬,所以不接任何形式的讨价还价及各类的议价。本店已加入消费者保障服务，请您放心购买。

2.色差问题：

所有商品都是实物拍摄，在拍摄完成后，为了尽量让颜色不出现偏差，我们通过各种方 法对颜色进行了校正，而我们专业的做图显示器也能保证颜色在最大程度上接近真实。但我们不能保证每位买家不同的显示器都不出现色差，建议注重颜色的 GM JM 多换几台显示器看看。对一点色差都不能容忍的GM JM请慎重！以免造成不必要的金钱时间浪费。

3.尺寸问题：

每件商品都是手工测量详细尺寸，每个人量法与量具不同，有一些误差是正常现象（误 差范围一般在 2cm-3cm 内，所以请买家一定确认尺寸后再购买，尺寸不合非质量问题），尤其是有弹性的衣服（针织）或者宽松款的衣服，一般会量取一个适合范围，拉松一点或者拉紧一点的差别都很大。

4.快递问题：

快递因所在城市不同，运送速度也不一。特别是遇到恶劣天气以及法定节假日，都会有 延迟耽搁现象。另外快递公司每个网点的业务员素质也不一，中间可能出现个别网点业务员态度不好或者包裹损坏等，一些卖家无法预知的意外因素。总之有什么不愉快请联系我们，我们会积极跟快递公司沟通解决的。

5.质量问题：

发货前都会有专门发货部门进行严格衣检，包括剪线头，应无质量问题。如衣服确实存 在影响穿着的问题，请在收到的 48 小时内及时联系我们，提供相关图片证据，一定为您妥善解决，邮费我们承担。由于每个顾客要求不同，是不可能做到在任何顾客眼里都十全十美，有任何问题请尽量与我们沟通联系。衣服穿后洗涤时请避免热水，长时间浸泡等，对于 装饰物较多的也请反过来手洗。深色或颜色艳丽的衣物下水若有轻微脱色，也是正常现象，请尽量将这类衣物按照羊绒衫裤洗涤方法洗涤。因为人为洗涤不当，造成的问题不属于质量范畴哦。

6.如非质量原因，但已经穿着、洗涤修改、损坏或是内衣，恕不退换。

商品质量问题如：衣服破损，大片脏污，缀饰脱落，剪裁版型有误，带子缝反了等等极为明显无争议的严重的质量问题。

非质量问题如：轻微钩针或脱线，褪色或极小污点，有少许线头，裁剪画粉痕迹，人为造成瑕疵（钮扣不牢，扣嘴未剪开等无法控制的原因），电脑显示造成的色差（不同显示屏，色彩会有所不同的），不喜欢、和我想像的不一样、大小穿着不合适、面料不符合想象、透明、穿着不舒服、手感不好、针脚粗等买家主观判断的问题不视为质量问题

1.快递默认圆通，如指定快递，请于发货前与掌柜联系。邮费由买家承担。

2.邮费：同城四环内送货上门，其余国内省份 10 元。

注：以上运费为首重 1KG 报价，超重需另续费。

第三篇：淘宝卖家级别简介

卖出一个宝贝，如果得到好评就记1分，中评不记分，差评减1分。14天之内同一买家购买同一个宝贝只记1分。以下供参考:4分-10分 1心11分-40分 2心41分-90分 3心91分-150分 4心151分-250分 5心251分-500分 1钻501分-1000分 2钻1001分-2000分 3钻2001分-5000分 4钻5001分-10000分 5钻10001分-20000分 1皇冠20001分-50000分 2皇冠50001分-100000分 3皇冠100001分-200000分 4皇冠

200001分-500000分 5皇冠不是皇冠的卖家就是好东西哦 他们也有的送刷的 你要看看他的卖出记录 看看买他东西的是不是都是那种小号 你要是买贵重点的东西也可以在他店铺的下面的出售记录那和买过他这件商品的人问问

第四篇：青岚淘宝推广简介

青岚淘宝推广业务要点

一，品牌为什么要做淘宝？

因为淘宝是现在所有国内传统渠道和网络平台上，单个成交所需要付出成本最低的渠道（单个成交平均成本在0.5~5元左右）。也就是说，厂家在淘宝上将自己的产品销售到终端客户手里，所需要付出的成本，仅仅是每件成交0.5~5元左右。

二，品牌在淘宝运作有哪几种方式？

品牌在淘宝运作大致有以下几种方式：

1、渠道推广。通过在淘宝发展大量分销商，品牌仅做渠道，来占领市场。成本低，风

险可控，但是利润偏低。

2、品牌自营，自建品牌店铺进行运营，适用于高端知名品牌。

从品牌模式上分，又分利润型和销量型。

a.利润型适用于高端产品，以创立品牌价值为推广方式，聘请知名代言人，制作

精良广告，大量制造事件热点，通过持续一年以上投入大量的淘宝广告费用，参与淘宝所有大型推广活动，将品牌价值推介给客户。这种方法适用于有丰富资金着眼长期回报率的品牌。

b.销量型适用于希望短期内做大销量的品牌。通过模仿知名品牌的外形设计和功

效，大量铺货，较高的提成，大量参与淘宝各类以价格折扣为促销卖点的活动，在短时间内迅速达成销量。这种方法能在短时间内迅速做大销量，适用于希望能有较大销量以占领市场或争取投资的品牌。

三，青岚淘宝推广业务能做什么？

5年淘宝运营的丰富经验，使得青岚淘宝推广工作室拥有了丰富的淘宝运营经验，拥有大量淘宝的人脉，无论是渠道推广还是品牌自营，无论是利润型还是销量型，青岚推广都有丰富的运作经验。能帮助各大品牌迅速的建立淘宝销售体系，用最小的成本占领市场，并获取市场价值。

第五篇：2013电子商务简介现状及未来趋势_淘宝开店必备

我国电子商务保险的现状及未来趋势

在美国，企业的商务需求“推动”了网络和电子商务技术的进步，当Internet时代到来的时候，美国已经有了一个比较先进发达的电子商务基础。而中国，网络和电子商务技术不断拉动企业的商务需求，进而引致中国电子商务的应用与发展。因此，电了商务在我国的发展动力存在着一些不足，特别是我国企业间与企业内的电子商务。电子商务及电子商务保险

1.1 电子商务的内涵

电子商务(E-conmmerce)是通过电子化手段来完成商业贸易活动的一种方式。具体的说，电子商务以开放的因特网环境为基础，进行商品和服务的买卖，资金的转账，以及公司间和公司内利用电子邮件、电子数据交换、远程计算机联网等所能实现的全部功能。一般有企业对企业(B2B)年和企业对消费者(B2C)两种，另外还有消费者对消费(C2C)这种正在逐步增长的模式。

电子商务的交易包含物资流，资金流和信息流三要素。与一般商品不同的是，电子商务在资金流和物资流上产生了分离，信息流的作用也更加突出。

在21世纪，随着网络技术的迅猛发展，全球化、信息化、网络化成为了必然的趋势。以此为基础的电子商务发挥着日益重要的作用。电子商务的不断扩张也使其中蕴含着的风险逐步暴露出来，风险的存在正是保险产生的基础，电子商务中存在的风险给保险公司带来了新的商机，电子商务保险应运而生。

1.2 电子商务保险

电子商务保险是针对电子商务活动中存在风险而产生的，按照电子商务中的风险对象，对电子商务保险可以进行如下分类：

1.2.1 应对财产风险的电子商务保险

一般的，财产风险指导致一切有形财产发生毁损、灭失和贬值的风险。在电子商务领域，有如下表现：

(1)货物运输的风险。电子商务中的物资流与资金流存在着很大的分离，货物在物流过程中发生损毁、灭失的风险加大，因而更需要相应的保险进行保障，该类保险与传统的货物运输保险相似度很高。

(2)网购退换货的风险。电子商务中信息流的分离使得退换货的风险加大，因而产生了退换货运费险的需要。目前市场上开始有了网购退货运费险，但还处于初始阶段。

(3)电子支付资金的风险。电子商务中资金流与物资流的分离以及资金支付的电子化使得资金的危险性加大，因而也就需要有针对于此的电子商务保险。

(4)电子商务企业网络设施毁损的风险以及黑客攻击等造成的风险。2000年，Counterpane公司和伦敦的劳合社推出了黑客保险，是全球第一个针对黑客攻击造成的经济损失提供的商业保险。

1.2.2 应对责任风险的电子商务保险

一般的，责任风险是个人或团体业疏忽，过失造成他人的财产损失或人身伤害，根据法律规定或合同约定，应负经济赔偿责任的风险。在电子商务领域的主要表现如下：

(1)物流企业对买方卖方的责任。第三方的物流产生了物流企业对买卖双方的责任，这一责任需要得到相应保险的保证，否则物流行业存在的风险过大，在一定程度上有碍于物流业的专业化发展。

(2)网络信息安全的责任。电子商务交易中存在着信息的交换，信息的需求方对提供人存在着保障其信息安全的责任，相关的保险产品可以促使该责任的落实。

1.2.3 应对信用风险的电子商务保险

一般的，信用风险指在经济交往中，权利人与义务人之间，因一方违约或违法给对方造成经济损失的风险，这一风险在电子商务中尤为突出。在电子商务领域，有如下表现：

(1)对于卖方，存在着买方拒接签收以及拒接付款的风险等。目前，淘宝网上已经出现了拒不签收险，以保障卖方的利益，但在推广实行中还存在着难度。

(2)对于买方，存在着卖方不发货的风险以及货物与描述不相同的风险等。该风险成为限制电子交易发展的重要原因，相应保险的保障能极大地增加买方的信任感。

(3)对于买卖双方来说，物流行业的信用也需要得到保证。我国电子商务保险的发展与现状

现阶段，电予商务保险还处于初级阶段，险种很少，受众有限，保险公司对电子商务保险的开发也还处于试验阶段。

值得注意的是，2010年，华泰保险推出了一款为淘宝网量身打造的网购退货运费保险。在买家或卖家投保以后，一旦发生网络购物退货风险，损失的退货运费将由保险公司买单。卖家的保费将按照卖家前3个月的退货率确定，如果退货率在0.5%以下保费为0.1元，退货率为0.5%～1%保费为0.2元，依此类推，买家缴纳的保费是按赔付金额的5%收取。

这款保险目前仍处于初步试验阶段，保险产品的设计还不够完善，比如，该保险产品现在实现的是“收费按货物件数，赔付按快递包裹数”的规则，这确实有助于防止道德风险，遵守了保险的损失补偿原则，但却造成了消费者给付保费时的损失。并且，该保险产生的道德风险与逆向选择问题较为严重，在给买家提供利益保障的同时也给一些卖家带来了困扰。同时，现有的保费计算方法还过于简化，考2

虑到电子商务保险的专业性，它在精算定价方面实则比传统的保险产品有更高的要求。

由小见大，我们进一步分析我国现阶段电子商务保险发展的现状：

2.1 我国的电子商务发展迅猛，但基础较为薄弱

我国的电子商务起步较晚，但据不完全统计，截至2008年上半年，我国互联网用户已迅速增长到2380万户，位居全球第二，国内电子交易额在近四年内连续翻番。

在美国，企业的商务需求“推动”了网络和电子商务技术的进步，当Internet时代到来的时候，美国已经有了一个比较先进发达的电子商务基础。而中国，网络和电子商务技术不断拉动企业的商务需求，进而引致中国电子商务的应用与发展。因此，电了商务在我国的发展动力存在着一些不足，特别是我国企业间与企业内的电子商务。

但是，以淘宝网，卓越网，当当刚为代表的电子商务平台取得了显著发展。该模式的电子商务交易量大，单笔交易额较小，是适应中国国情的发展方向。但这也对相适应的电子商务保险的设计提出了较高的挑战。交易双方的信用不易评估，评价的工作量大，成本高。

另一方面，物流是电子商务的重要组成部分。美国在定义电子商务概念之初，就有强大的现代化物流作为支持。而我国的物流业起步晚，水平低，在引入电子商务时，并不具备支持电子商务活动的现代化物流能力。现阶段，我国的物流行业已经有，迅猛的发展，物流公司不断涌现。但是，物流的专业化仍然不足，成本高，速度慢，运输货物毁损等问题仍然困扰着消费者。