第一篇：秦皇岛简介中英文[范文模版]

Qinhuangdao is a city in the Hebei province, in China.It is located approx.300 km east of Beijing, on the Bo Hai(see Bohai Sea), the innermost gulf of the Yellow Sea.Since the elevation of Tianjin to a provincial-level municipality, Qinhuangdao is the chief port of Hebei province.The Qin emperor Qin Shi Huang is said to have sought immortality on an island in the Haigang district, but did not find it.Qinhuangdao has three main developed areas: 秦皇岛三个发达景区

Beidaihe: a seaside resort.Many political decisions affecting China are made here, making it the eqivalent to resorts in Maine or Camp David in Maryland in the United States.Haigang District: the harbor city.Qinhuangdao proper.Home of Yan Shan University, the leading university in NE Hebei province.Shanhaiguan: a popular tourist destination, featuring the eastern end of the Great Wall.Qinhuangdao's Olympic Sports Centre Stadium will be used as an Olympic Competition Venue(Football Preliminary)during the 202_ Summer Olympics

秦皇岛简介

1、旅游中心，观鸟圣地

Set on the coast some 280 km east of Beijing，the seaside holiday resort of Beidaihe is famous not only as a tourist center and as a good place to recuperate after illness，but also as one of the best places in the world to see migratory birds.China‘‘s Yanshan Mountain Range winds its way thousands of miles from the west to the eastern seaboard.It sends a number of waterways like the Henghe，Daihe，Yanghe and Luanhe rivers down to the Bohai Sea at Beidaihe.They create a vast area of wetlands，mud-banks，and lagoons with rich feeding and good places for birds to rest.Here migratory routes come together like great seasonal rivers of birds linking northeast Asia with south China，Indo-China，Australia and even far off east Africa.Back in the 1940s Danish scientist，Axel Hemmingsen，published a report saying that he had seen large numbers of cranes at Beidaihe，.With the help of an official from the Beidaihe tourism authority，Dr Williams visited Shijiutuo Island in nearby Laoting County.What he discovered there was far beyond his expectations and he found many new kinds of birds.Since then，Since the first two parties of Chinese bird enthusiasts visited Beidaihe in 1999，more and more domestic visitors have joined bird watching groups going there on vacation.Meanwhile the birds are regular visitors here too.Flocks of gulls are easily spotted.What might not be so easy is to be able to distinguish among the bewildering variety in the skies over Beidaihe.Many different birds pass through here as the seasons come and go and every year still sees fresh species spotted.It is a magnificent sight to see the occasional flock of large cranes pass by or to watch the birds of prey，however the larger birds have been decreasing in number.The period spanning the last ten days of April through the last ten days of May is the best season for bird watching.This is when you can see the greatest number and variety of birds in Beidaihe.Then the period from the last ten days of August through September is the time for the medium and small wading birds to pass through.October brings another peak season as many birds pass through the area，going south for the winter.As the colder weather comes in with the first ten days of November，flocks of cranes will be making their way south.They will come north again the following March.For swimming and wading birds，Daihe，Yanghe and Dapu rivers should not disappoint.· Visit Jiaoshan Mountain to enjoy watching birds of prey and songbirds.· Shijiutuo Island in nearby Laoting County is well worth an extended visit of a few days duration.During the course of a typical 12-day visit，you might expect to see 200 different kinds of birds.2、历史（秦始皇）

Qinhuangdao, literally Qin Emperor's Island, was named after an emperor of the Qin Dynasty(221-206 BC), who came to this area looking for pills of longevity.The city was opened as a seaport in 1898, and nowadays it has developed from a tiny fishing village into one of the biggest ports in northern China.（从渔村到度假胜地）

While Qinhuangdao at the end of the nineteenth century was a seed of the seaport that it was to become, Beidaihe was growing on a different path.Wealthy expatriates and rich Chinese chose the area as the ideal sea resort from the crowded and hot cities of Beijing.The beaches remain nice, if sometimes a little too overcrowded, with golden sands and fairly clean waters.Beidaihe has enjoyed a good reputation since 1893.It was then that a British engineer helping build a railway line recognized that with its low hills，beaches and sea breezes，the headland was an ideal place to go to escape the summer heat of the interior.On his recommendation，the first holidaymakers arrived.Beidaihe，until then a poor fishing village，quickly became popular with diplomats，merchants，missionaries，and well off Chinese.-北戴河旅游英文简介

The seashore of BeiDai River is located in the west of Qinhuangdao of Hebei province, the seashore beach is gentle, the soft of sand and flat of tide, the sea water is limpid, and it is the famous natural bathing beach of China.“deep and vast green water, color of water includes blue and green”.Along the coastline of BeiDai River, sandy beach and reef are interlock each other;Bay and cape all arrange and open sequentially.“A pulse green hill, the mountain is only accumulated greenly”.Graceful and pretty antithetical Couplet Peak Mountain, numerous cultural relics and historic sites, strange rock and strange cave are gathering, different styles of pavilion set off into it, poetic and picturesque.Under the Mountain of couplet peak in the east, there is a lotus flower stone, the tangible mountain stone like the lotus flower in the garden, thus come the name of the stone park of lotus flower.There is classic and peaceful temple of Goddess of Mercy to the north;there is luxurious and rich Zhu tomb of graveyard building in the east.There is Gorgy Park, LuXun Park by road on the seashore.BeiDai River is bird's famous scenic spot of a view too, praised as Mecca of the view bird.In addition, beauty spots such as Qinhuangdao Wild Animals Park, pigeon's nest, old dragon's head, etc.are all tourist attractions of BeiDai River.景点1：北戴河 Beidaihe

Beidaihe Beach is located in the western city of Qinhuangdao in Hebei Province.The weather is pleasant, 20 years long, winding flat sandy beach, tidal flat soft sand, backed by trees and lush United Mountain, the beautiful natural environment, is our larger, more complete facilities, seaside summer resort.景点2：山海关 Shanhaiguan

Shanhaiguan is located in northeast Hebei Province, Qinhuangdao, and Jiayuguan, Juyongguan and said the three were related, known as the “two key unparalleled in Beijing, the Great Wall first pass” of reputation.1381(Hong Wu 14), the general Xu Da built in this great wall, built off the city set up satellite.Emerald Forest mountainous north of the city off the Yanshan Mountains, south of the Bohai Bay, rough, hence the name.As the difficult terrain, known as known as the Kyoto lock and key.景点3：秦皇求仙入海处

Qinhuang Immortality into the sea

Qinhuang Immortality into the sea at Beidaihe seaside Jinshan mouth, is a man-made landscape.According to historical records, the First Emperor three years(215 BC), Qin Shi Huang East tour to Tateishi, sent Lu Yan who was born in today's Dongshan Park Department harbor area into the sea Immortality.Based on this record it later, building such a project.The main attraction from the palace gates, Emperor Immortality statue of the Warring States style, the house of Immortality, the composition of celestial Temple and other attractions.============= 秦皇岛名称介绍

1、地理;Qinhuangdao is a beautiful coastal city known for its freezing-free nice port, historical town of Shanhaiguan and summer resort Beidaihe.Located in the northeast of Hebei Province with Bohai Sea on the south, Mt.Yanshan on the north, Liaoning Province on the east and Beijing and Tianjin to the west, Qinhuangdao joins Northeast China and North China as a transportation connection in the middle of Round Bohai Sea Economic Rim.Qinhuangdao covers a total area of 7812.4 square kilometers and has a population of 2.73 million.2、历史

In 215 BC, China’s first emperor Qinshihuang arrived in Jieshi(ancient name of Qinhuangdao)on his fourth eastern inspection and sent Lusheng and Han Zhong out to the sea to look for the immortal for him.Qinhuangdao thus got its name.Qinhuangdao is the only city in China that was named after an emperor.Qinhuangdao has a long history of tourism.In 1898, the Qing Dynasty government opened Qinhuangdao as a commercial port and made Beidaihe a summer resort for foreigners.Well-known people came to Qinhuangdao from home and abroad in large numbers.In 1954, a great man Mao Zedong stood here watching the sea and wrote the immortal poem entitled “Langtousha Beidaihe”, which made Qinhuangdao known more widely.In 1979, the State Council confirmed Qinhuangdao a class A open up tourist city.In 1984, the State Council approved Qinhuangdao one of the first cities opened to the outside world.In 1998, Qinhuangdao was honorably entitled one of China’s first excellent tourist cities.3、旅游名胜

Qinhuangdao enjoys pleasant climate, splendid landscape and beautiful scenery with the Great Wall running through to make a world-known tourist resort.The coastline stretches 126.4 kilometers.Over 40 scenery areas such as the First Pass Under Heaven, the Old Dragon’s head, the Pigeons’ Nest, the Golden Beach, Emperor Qinshihuang’s Immortal-seeking Seaside, Mt.Zushan Scenic Area, Qinhuangdao Wildlife Park and Shanhaiguan Customs Museum, joining up to become a tourist system of the Great Wall, the beaches and ecological tours.The best liked among them are splendid tours of the Great Wall culture, beach holidays, historical surveys, bird-watching, celebrity villas, National Geology Park, mountain sightseeing and sports tours , together with local culture tours of Shanhaiguan Great Wall Festival, Lady Mengjiang Temple Fair, Sea-watching Fair and Changli Dry Red Wine Festival.Shanhaiguan and the Old Dragon’s Head, together with Beidaihe Beach are both elected “Top 40 Tourist Destinations of China”.Till 202_, the National Tourist Administration has granted 4 A titles to Shanhaiguan scenic areas(including the Old Dragon’s Head, the First Pass Under Heaven, Lady Mengjiang Temple and the Horn Hill), Xin’ao Marine World, the Wildlife Park, Nandaihe Amusement Center, Jifa Agricultural Sightseeing Park, Yansai Lake and Longevity Hill, the largest in number in Hebei Province.4、旅游业发达

Qinhuangdao has developed sufficient tourist functional services.56 star hotels, over 400 health resorts, 180 thousand beds for visitors, 78 travel agencies, 96 designated hotels and shops and over 4500 tour buses can well satisfy tourist demands of eating, living, traveling, shopping and entertainment.Qinhuangdao receives over 8 million tourists a year.Tourism has become a backbone industry and a new economic growth point.5、特产

Qinhuangdao is home of fruits well known in northern China.Widely liked are crabs and prawns, Changli grapes, Shanhaiguan cherries and wild Chinese gooseberries, as well as chestnuts and walnuts.6、交通

Qinhuangdao enjoys sufficient transportation.State highways No.102 and No.205 and railways of Beijing-Shenyang, Beijing-Qinhuangdao, Datong-Qinhuangdao and Qinhuangdao-Shenyang express railway join in the city.The Beijing-Qinhuangdao expressway shortens the trip to Beijing to only 2 hours.Shanhaiguan Airport has flights to Beijing, Guangzhou, Shanghai and some other big cities.Passenger ship liners are in service from Qinhuangdao to Dalian, Yantai and Inchon of Korea.The developed transport network makes tours simple and easy in Qinhuangdao.Qinhuangdao is building itself as a Great Wall seaside park to become a city strong in tourism.A pearl shining gloriously at Bohai Sea coast, Qinhuangdao will offer its visitors more splendid tours and wonderful holidays.Project Name: The Golden Coast Wine Trade Center of Changli County

II.Project Content: Covering a land area of 300 mu(nearly 200,000 m2), this project will be located at the Town of Golden Coast in the Golden Coast New Area of Changli County.The project will take European architectural style with low-storied and low-density buildings while stressing human-oriented design, which gives prominence to the concept of wine culture and the feature of high art.The trade center will consist of wine exhibition area, business service area and leisure area made up of Wine SPA, bars and the food and drinks street.III.Investment Estimate and Source of Fund: This project needs a total investment of RMB 450 million, of which RMB 400 million will be invested into fixed assets.The fund will be raised by the enterprise itself.IV.Market Analysis: Popularly known as the Land of China’s Wine Grapes and China’s Dry-Red Wine Town, Changli County is situated at the center of Baohai Sea Rim Economic Circle, near the North Latitude 40 degrees, where is acknowledged as the Golden Belt for Growing Grapes.The County has planted 100,000-mu wine grapes, with an annual output of wine grapes about 120,000 tons.It produces 75,000 tons of dry-red wine each year, accounting for about 30% of the country’s total.We will provide a convenient and effective platform for wine dealers by constructing the comprehensive wine trade town, wine exclusive stores, wine-making equipment market and auxiliary materials supplying market and wine exhibition center.After the project comes into operations, it will become an important wine trade center in Northeast Asia, providing an exchange and trade platform for China’s wine industry to enter international market.It will greatly improve the development of the wine industrial group of Qinhuangdao.V.Construction Conditions: The project will be situated at the Town of Golden Coast of the Golden Coast New Area, in the Wine Industries Clustering Zone that is approved by Hebei Provincial government.It is only 6 km from Changli East Exit of Costal Expressway.Such facilities as water supply, power supply and telecommunications are complete.VI.The Forecast of Economic Benefits: The construction period of this project is 2 years.After the project is put into operations, the annual sales revenue will be RMB 320 million with profits and taxes of RMB 80 million.The investment is expected to be recovered in 6 years.VII.The Progress of the Project: The Project is Under Planning and Designing.VIII.Ways of Cooperation: Exclusively Foreign Funded.IX.Please Contact With:

第二篇：秦皇岛邮政业务简介

秦皇岛邮政投递业务简介

一、数报纸：

该项业务是从外地进口到本地的报纸快速数数的一项工作，主要是把本投递区域的报纸先数一遍，然后再按订报纸用户数量准确进行排列把关环节。

此项业务河北省邮政系统规定，250份分成5沓，每50份为一沓，数完后必须“+”码放，规定时间50秒。

二、信件上加盖日戳：

该项业务是把外地进口到本地的信件盖上邮政日戳，主要目的是明确该信件到达本地的时间。

此项业务河北省邮政系统规定，日戳须加盖在信封的背面，将100封信件中拿出几封与其他的信件反放，加盖是需将放反的信件正过来与其他信件一同加盖日戳。无盖不清、马蹄戳等情况，完成时间55秒。

三、排信：

该项业务是投递员按照出班送邮件的顺序，将来的信件排列，便于投递给用户。此项业务河北省邮政系统规定，100封信件必须按出班路程的顺序进行排列，100封信件中有十几封挂号信穿插排进去，完成时间5分20秒。

第三篇：秦皇岛国际旅行社简介

秦皇岛国际旅行社简介

秦皇岛国际旅行社有限公司（原秦皇岛国际旅行社）是河北省创办时间最早（成立于1984年）、规模最大、语种最全、接待游客最多的综合性旅游企业；现有员工近百人；北戴河旅游、秦皇岛旅游、北戴河订房、北戴河度假、北戴河会议、秦皇岛酒店、入境游、出境游、国内游、商务会展、航空售票、铁路售票、在线旅游等业务；公司成立近三十来，不断发展壮大，现已发展成为河北省知名旅游企业；先后获得了河北省“十佳”国际旅行社；河北省“十强国际旅行社”；河北省“诚信国际旅行社”；河北省服务质量奖；河北省“守合同、重信用”企业；河北省“消费者信得过”单位；河北省“文明单位”；河北省“青年文明“号；秦皇岛“引进客源”先进单位等几十项荣誉称号；是秦皇岛市唯一的中国旅行社协会常务理事单位；河北省旅行社行业唯一一家标准化示范单位；在行业中，连续排名全省第二，秦皇岛市“第一”，是河北省、秦皇岛市旅行社行业的排头兵，成为了秦皇岛市最具游客信赖和品牌价值的企业之一；

第十一个五年计划，是国旅的快速发展期；营业收入、实现利润、上缴税金、组接人数平均每年以30%的速度递增，截止“十一五”末，202_年底，公司年营业收入突破6，000万元，年实现利税达500万元，固定资产突破2,000万元，年组接总人数突破10万人次。在引进客源和商务旅游等方面开创了全国、全省、全市的先河，尤其是在会议、会展、大型团队、包机、专列、商务考察团队接待上优势明

显，操作专业，服务周到；五年来：公司以“诚信企业”为本，以“服务满意”为目的，使国旅的优势日趋凸显，赢得了国内外同行和广大旅游者的信赖，所有这些，都为国旅今后的发展奠定了良好的基础；

进入第“十二个”五年计划；国旅将继续以诚信经营、品牌优势和集团管理作为公司的发展方向，业务向在线旅游、修学旅游、酒店预定、会议、会展、商务旅游、文体活动、自由行等方面延伸，继续扩大门店和连锁经营，业务辐射全市 “四区”、“四县”，以其专业、诚信、优质、细心的品质，让更多的党政机关、企事业单位和广大市民通过国旅走出家门，感受美好世界，体验精彩旅游；让更多的国内外游客通过国旅的接待而流连忘返；力争到“十二五”末，202_年底，公司的各项经济指标比“十一五”末翻一翻，营业收入突破一亿元。

第四篇：计划生育中英文简介

从七十年代初开始，中国政府越来越深刻地认识到人口增长过快对经济、社会发展不利，决定在全国城乡大力推行计划生育，并将人口发展计划纳入国民经济与社会发展规划，计划生育工作进入了一个新的发展阶段。

七十年代末，中国改革开放的总设计师邓小平在总结建国以来社会主义建设经验教训的基础上，深刻分析了中国的基本国情，指出要使中国实现四个现代化，必须考虑中国国家大、底子薄、人口多、耕地少的特点，揭示了人口与经济、社会、资源、环境必须协调发展的客观要求。邓小平在解决中国人口问题上主要的贡献是，把人口问题放到国民经济与社会发展的全局中来考察和处理，明确提出中国的人口政策是带有战略性的重大政策。根据邓小平的这一思想，中国政府把实行计划生育，控制人口数量，提高人口素质确定为一项基本国策，并在《中华人民共和国宪法》中作了明确规定，确立了计划生育工作在中国经济和社会发展全局中的重要地位。

中国政府正是为了实现持续的经济增长和可持续发展，满足全体人民日益增长的物质和文化需要，保证当代及子孙后代人民的根本利益和长远利益，而选择了实行计划生育这一战略决策。事实已经并将继续证明，在大力发展经济的同时，全面推行计划生育，是中国20世纪下半叶及以后一项利在当代、功在千秋的正确决策。

From the early 1970s, the Chinese government had become increasingly deeply aware that the over-rapid growth of population was unfavourable to economic and social development and

decided to energetically carry out family planning in both urban and rural areas and integrated the plan for population development into the plan of national economic and social development.Consequently, family planning work entered a new phase of development.At the end of the 1970s, Deng Xiaoping, the chief architect of China's reform and opening to the outside world, made an in-depth analysis of China's basic national conditions on the basis of the experience and lessons of socialist construction since the founding of the People's Republic, pointing out that, to accomplish the goal of the four modernizations in China, it was imperative to take into consideration the basic features of the Chinese environment, that is, the vast scale of the country, its weak foundation, its massive population and the low ratio of cultivated land, and this demonstrated the objective need for the development of population to be coordinated with the development of the economy, society, resources and environment.The major contribution Deng Xiaoping made to the solution of China's population problem is: To study and deal with the population problem in the overall context of the national economic and social development and clearly point out that China's population policy is an important policy of strategic significance.In accordance with Deng Xiaoping's thinking, the Chinese government has made it a basic state policy to carry out family planning and population control and to improve the life quality of the population, and has clearly incorporated it in the Constitution of the People's Republic of China, thus establishing the important position of family planning programme in China's overall task of national economic and social development.It is precisely for bringing about a sustained economic growth and sustainable development, satisfying the daily increasing material and cultural demands of the whole people, and guaranteeing the fundamental and long-term interests of the current generation and their posterity, that the Chinese government has chosen the strategic policy of family planning.Facts have proved and will continue to prove that, while making energetic efforts to develop the economy, the comprehensive promotion of family planning was the correct policy decision, taken in China since the latter half of the 20th century, which bring benefits to the present and constitutes a meritorious service for the future.

第五篇：乔布斯中英文简介

Jobs Nobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs.His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman.All computers do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”.He spent his life packaging that magic into elegantly designed, easy to use products.He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people.In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful.But Mr Jobs was one of a handful of pioneers who saw what was coming.Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.Mr Jobs caught the computing bug while growing up in Silicon Valley.As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard.But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to co-found Apple, in his parents’ garage, on April Fools’ Day 1976.“A lot of people in our industry haven’t had very perse experiences,” he once said.“So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography.But support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mouse-driven, graphical computer that Apple launched in 1984.With its windows, icons and menus, it was sold as “the computer for the rest of us”.Having made a fortune from Apple’s initial success, Mr Jobs expected to sell “zillions” of his new machines.But the Mac was not the mass-market success Mr Jobs had hoped for, and he was ousted from Apple by its board.Yet this apparently disastrous turn of events turned out to be a blessing: “the best thing that could have ever happened to me”, Mr Jobs later called it.He co-founded a new firm, Pixar, which specialised in computer graphics, and NeXT, another computer-maker.His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products.And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and(briefly)became the world’s most valuable listed company.“I’m pretty sure none of this would have happened if I hadn’t been fired from Apple,” Mr Jobs said in 202_.When his failing health forced him to step down as Apple’s boss in 202_, he was hailed as the greatest chief executive in history.Oh, and Pixar, his side project, produced a string of hugely successful animated movies.In retrospect, Mr Jobs was a man ahead of his time during his first stint at Apple.Computing’s early years were dominated by technical types.But his emphasis on design and ease of use gave him the edge later on.Elegance, simplicity and an understanding of other fields came to matter in a world in which computers are fashion items, carried by everyone, that can do almost anything.“Technology alone is not enough,” said Mr Jobs at the end of his speech introducing the iPad, in January 202_.“It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” It was an unusual statement for the head of a technology firm, but it was vintage Steve Jobs.His interdisciplinary approach was backed up by an obsessive attention to detail.A carpenter making a fine chest of drawers will not use plywood on the back, even though nobody will see it, he said, and he applied the same approach to his products.“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” He insisted that the first Macintosh should have no internal cooling fan, so that it would be silent—putting user needs above engineering convenience.He called an Apple engineer one weekend with an urgent request: the colour of one letter of an on-screen logo on the iPhone was not quite the right shade of yellow.He often wrote or rewrote the text of Apple’s advertisements himself.His on-stage persona as a Zen-like mystic notwithstanding, Mr Jobs was an autocratic manager with a fierce temper.But his egomania was largely justified.He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluating potential new products.“A lot of times, people don’t know what they want until you show it to them,” he said.His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses.Mr Jobs was said by an engineer in the early years of Apple to emit a “reality distortion field”, such were his powers of persuasion.But in the end he changed reality, channelling the magic of computing into products that reshaped music, telecoms and media.The man who said in his youth that he wanted to “put a ding in the universe” did just that.以下为中文评论全文：

到目前为止，世界上还没有哪个计算机行业或者其他任何行业的领袖能够像乔布斯那样举办出一场万众瞩目的盛会。在每次苹果推出新产品之时，乔布斯总是会独自站在黑色的舞台上，向充满敬仰之情的观众展示出又一款“充满魔力”而又“不可思议”的创新电子产品来，他的发布方式充满了表演的天赋。计算机所做的无非是计算，但是经过他的解释和展示，高速的计算就“仿佛拥有了无限的魔力”。乔布斯终其一生都在将他的魔力包装到了设计精美、使用简便的产品当中去。

乔布斯早在20世纪70年代便已经看到了向普通大众出售计算机这块业务的潜力。在当年世界还在使用绿黑相间的屏幕、5寸软盘的时代，让电脑成为家家户户必备的设备似乎还是一个遥不可及的梦想。但是乔布斯是少数几位具有远见卓识的先驱之一。而更为重要的是，乔布斯拥有一个不寻常的本领，即他不仅会从工程开发人员的角度从内审视电脑，同时他还会从用户的角度来从外界观察人们对电脑的需求——他将这一本领归功于他自己任性的青年时代。

丰富的经历塑造了非凡的成就

乔布斯从小在硅谷长大，使得他从小便有机会耳濡目染到计算机的世界。在20世纪60年代末，他有幸认识了自己心目中的偶像比尔·休利特(Bill Hewlett)，并成功地为自己获得了到休利特创办的惠普做暑期兼职的机会。此后他在读了1年大学后辍学、前往印度、开始笃信佛教并尝试了迷幻药剂，最终他选择回到了加利福尼亚州并与好友联合创办了苹果。他的公司于1976年的愚人节当天在他的父母的车库里正式开张。他曾经表示：“很多在我们这个行业的人都没有过如此复杂的经历，因此他们没有足够的经验来推出非线性的解决方案。”他表示比尔·盖斯“如果在年轻的时候吸吸迷幻药或者经常去花天酒地一下的话，他的眼界肯定将会更加开阔。”

例如乔布斯从大学辍学并去参加了书法班，使得乔布斯对排版产生了浓厚的兴趣。但是他学习各种字体的目的却是使之成为麦金塔(Macintosh)系统的核心卖点，这款由苹果于1984年推出的电脑产品还具有开拓了鼠标驱动、图形优化的特性。其中的窗口、图标以及菜单等用户友好的界面和功能被外界视为一款“给大众使用的电脑”。乔布斯在通过苹果挖得了第一桶金子之后，便期望着通过未来新的机型获得“数以亿计”的收益。但是Mac并没有像乔布斯的想象那 样大获成功，而他自己也被苹果踢出了董事会。

然而塞翁失马焉知非福，乔布斯在多年以后谈到被踢出苹果董事会这件事情的时候表示，“这是我人生经历当中最令人高兴的一件事。”他在离开苹果后又联合创办了皮克斯动画公司(Pixar)，专攻电脑动画业务;并又创办了另外一家从事电脑产品生产的企业NeXT。他于苹果在1996年陷入困境的时候再度出山，在苹果收购了NeXT之后再度将自己的创意注入到了苹果的系列产品当中。之后的历史便成为了经典：苹果先后推出了iMac、iPod、iPhone以及iPad，并且很快便成为了全世界市值最高的企业之一。乔布斯在202_年表示：“我敢肯定，如果苹果当年没有开除我的话，这一切都不会发生。”直到他于202_年8月由于健康原因辞去CEO职务之前，他一直被外界视为最杰出的CEO。而皮克斯作为乔布斯的一个副业产品，也为大众带来了大量精彩的动画电影。

将技术与人性结合，追寻内心的直觉

回顾乔布斯的一生，乔布斯早在开发出第一款苹果电脑时便已经远远地走在了时代的前沿。早年的计算机技术主要是强调技术，而乔布斯则率先关注了设计以及使用的便捷性，这也为他在后来推出产品的特性奠定了基础。在他心目当中，电脑应该是一款优雅、简洁并且可以轻松方便地用来了解世界的时尚产品，而大众应该人手一份，同时可以用它来做任何事情。乔布斯在202_年1月发布iPad时，在演说收尾时指出：“单靠科技是远远不够的，必需要让科技与人文科学以及人性相结合，其成果必需能够让用户产生共鸣。”这段台词对于科技业的领袖来说十分不可思议，但是如果了解了乔布斯的背景的话，这也不难理解他为何会如此表述了。

他将自己把不同行业和学科集成的思维归功于自己关注细节。他表示，“为 了让自己能够睡个好觉，我必须确保所有产品的外观美学、设备质量都必须一丝不苟地完成。”他在开发第一台麦金塔电脑的时候曾经强烈要求电脑不能内置冷却扇，以确保电脑运行的时候能够足够安静——他将用户的需求凌驾于了工程设计之上。他还曾经命令一位苹果的工程师花一个周末的时间加班解决iPhone的屏幕上一个字母的颜色不显示精确的问题。同时他还会经常自己撰写或者修改苹果的广告文字。

乔布斯在公众场合上是一个如禅宗一般神秘的人物。他是一个专制而脾气暴躁的经理人。但是他是有狂妄的本钱的。他在评估和开发潜在新产品的时候总是拒绝使用市场调研以及观察机构，而更乐意相信他自己的直觉。他表示：“很多情况下，人们在见到一件新事物之前是很难说出自己到底想要什么的。”而他的观点在大多数情况下毫无疑问是正确的：在他的职业生涯中，他的成功远远超过了失败。一位苹果的早期员工称乔布斯拥有“屏蔽现实”的本领，以便追寻自己的内心直觉，但是最终他却能够改变现实，通过魔法般的手段重塑了电脑与音乐、通讯以及媒体的关系。乔布斯在年轻的时候曾经表示“希望能够做出一番让宇宙为之一震的事业。”而他也的确做到了。