第一篇：外贸邮件回复中常见的几个问题

外贸邮件回复中常见的几个问题，望大家避免

我看了一些外贸业务员写的开发和回复邮件，发现有几个问题，看看你占了几个，也希望大家可以在以后的邮件中避免；

1.过分简约型

如：In before email attached, including the xxx picture with price.无头无尾，简单及至．可气的就是连称乎都不写，连署名都不写．给客户的感觉就是一点儿也不乎他，而且你还表现的很忙，不耐烦的样子．

2.喋喋不休型

如：Per your information, you would like us to quote you the prices as blow.Please kindly check.Thanks

Now we would like to introduce our company to you..our company founded in 1999.Its headquarters at foot of beautiful XXX mountain……..……..客户只要几个报价而以，你介绍公司不是在画蛇添足吗？真的是在扯淡．

3.非常天真型

如：thanks for your email.But I would like to know your customer’s opinion at first, how about their target prices?

要说这样的业务员真的是天真的可爱，没有做过生意还是怎么的，这是商业机密，他怎么会告诉你呢，对于一个专业的客户来说，他们让你这么一问，一下子就不原意和你做生意了，原因很简单的，你太不专业了．他们敢和你合作吗？

4.管理混乱型

如：I have deleted a lot of email last week to save hard disk space.I will ask XXX to check that for you tomorrow morning, is that OK?

哈哈，直言不讳，这是一个很牛Ｂ的业务员，竟然把客户的邮件给删了，还直言的告诉人家．就是犯了这样的错误也要有技巧的和客户说明．

即然你这么牛Ｂ还等客户给你下单干嘛，你直接给客户下单算了．．．．哈哈

5.自以为是型

如：Orders are now coming in every day, so we have attached our price list in which you can fill the quantity you want to order…..你们公司一年产值是不是中国总收入的20％，这么忙的？询价都要ＤＩＹ．真牛，采购商都很懒的．遇到这样的情况，一般都会走人．

6.反客为主型

如：can you sent me the photo ?

如果客户清楚的列出你们的编号了，而且是根据你们的目录，怎么让他再给你发照片呢？

7.强人所难型

如：the switch we can’t revised, we shipped many goods to our clients like this, please note！其它客户可以接受的，不一定这个客户可以接受的．这个语气就是说，同样的产品我们售给其它客户都没有异议，你们最好也闭嘴！

8.模模糊糊型

如：Thanks for your email;we will send the samples as you asap.请问这个ＡＳＡＰ到底是什么时候呢？没有具体的内容，无法确定．你要知道在商界时间就是金钱．．．．

第二篇：外贸邮件回复

外贸邮件回复范文：

收到客户询盘时的回复： Dear Sir，We hereby acknowledge receipt your inquiry of XX,(products)and I just got the information form our production department, these standards are available for us.And the now pls check the quotation below: The specification you required: The length: The diameter: The material ……

The price: XX usd /pcs FOB(Tian Jin)

I hope this is the one in your favor, as an experienced company(ISO9001:2000)in the XX field for more than 20 years.And we take the opportunity seriously to cooperate with you.If you have any questions, pls feel free to contact me.I will try my best.Thanks and regards Singature

客户询盘模糊，像客户询问规格 Dear Sir，Thanks for your inquiry of our XX(products).On Dec.10th.And we are in XX field for many years, so we are confident we can do it.But the specification you given is still lack.Such as the diameter, material, quantity and so on…, so pls can you send us the details? The drawing(CAD)is ok.After we confirmed, we are happy to provide you with our good quality and competitive price.Looking forward your soonest reply, Thanks and regards Singature

针对客人的讨价还价的回复 Dear Sir，Sorry for my late reply, I discuss with our boss for a long time, but regarding the price, it is near our bottom line, you know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation, so we allow you a 2% discount, this is the best I can do for you.I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.If you any comments, pls let me know.Thanks and regards, Angela

这个得针对情况，如果利润真的不太高，就这样写么有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦。

应对客户的迟迟不回复的邮件： Dear Sir，Did you receive our quotation on Dec.12th? And no reply from you.I was waiting until until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply? And kindly give me some advice on XX(products)

Looking forward your reply Thanks and regards Angela

面对客户迟迟不回复 Dear Sir，How are you these days? I am Angela from XX Company, hope you still remember me.You sent us an inquiry of XX products.And we quoted for you on Dec 12th.Can you send me a reply which can state your advice? You know we usually keep our client’s data and advice in the achieves, so that we make special and pide plan and schedule for each client.At the same time we can improve our service according to them, if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.Ok? Thanks very much.针对报价了不回复的 Dear Sir or Madam，Hope you still remember me, I sent you quotation for XX(products)on XX(date), well maybe you are very busy, and I understand.I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.Could you give me some advice so that we can do better

Best Regards

1, Therefore we always put the quality as the first consideration 因此我们总是把质量放在第一位的

2，Would it too much to ask you to respond my question by tomorrow? 可以请你明天以前回复吗？

3，the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了

4，The validity of the quotation is about the 10 days 报价的有效期大概是10天左右

5，Moreover we keep the price costs to the costs of the production 再说，我们的紧挨个已经接近生产费用的边缘

6，Will you kindly tell the quantity you require so as to unable us to sort our the offers?

为了方便我们报价，你能告知数量吗

7, you should take the quantity into consideration 你必须考虑到数量

8，We may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格 9，I’d like to tell you what I think about that 我想告诉你一些我的想法

10，But consider the quality, our price is quite reasonable 如果考虑到质量，我们的报价是很合理的收到来信：

I have just received your kind letter.I was very happy/glad/delighted/pleased to receive your letter yesterday morning.Your kind letter of Saturday arrived this morning 久未通信

Pls pardom me long in writing to you

I must apologize for not having written to you previously 未及时回信

I apologize for the delay in my reply

I apologize for being a day late with the delay reply to you Having lost your last mail, I have not been able to reply sooner 久无音信

I have not heard a word you for a long time There has been no news from you for ages

As I have not heard of you for long, I feel anxious 表示歉意难过：

Pls accept my sincerest apologies for the inconvenience I fear we caused you 遇到不好的事情

I have deeply grieved to hear the death of your father

I was most distress to learn from your letter of the illness of your father 谈谈开发信的事情

还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵

其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时还希望帮到比我还新的朋友，前辈不要拍我板砖哦。

发开发信要先找到邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是各国邮箱的后缀(自己搜一下，太长了不好发上来)和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特等中东产石油的地方用的多，那么就那些国建的公共邮箱后缀，搜出来比较多。其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信息，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几

周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵

还有一点是开发信是主题，反正我不喜欢什么how are you, hi, my friend,什么的，就用产品名称，或者用RE:貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细的catalog什么的。当然可能是运气什么的 发开发信需要坚持，不要没有效果就放弃后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着广撒网才能网大鱼。前辈的话是有道理的。

What’s wrong withy you, you look depressed

Something went wrong.情况不秒啊（出了问题/麻烦）。You are welcome, you deserve it.Not necessarily.不见得

I am embrassed to take so many gifts

Embrassed还可以指别人给你难堪而感到尴尬You scolded me in public, I am embrassed I don’t deserve this/I am flattered.我不敢当 As for a leave/ I ask to use a sick leave today

Let’s get down to business.It’s late, let’s get down to business时候不早了，让我们谈正事吧。

1.无法提供客户想要的产品时回复

Dear

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:

Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http://www.teniu.ccF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply.Sincerely，Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather

handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers' inquiries are always meet with our careful attention.Sincerely，Re: SWC Sugar

Dear Sirs，We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand(10000)metric tons.4.Price: US dollars one hundred and five(US$105.00)per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on h

and.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely，3.客户向我们发出关于一个物品的讯盘后我们发的还盘

Dear :

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of inpidual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely，4.对新客户想和我们建立合作关系的还盘

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://xxxxxxxxxx.alibaba.com which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.Mark Li

第三篇：外贸邮件回复

收到客户询盘时的回复：

Dear sir，We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below:

The specification you required: The length: The diameter: The material........The price:XX usd /pes FOB(tian jin)

I hope this is the one in your favor,As a experienced company(ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards

签名

客户询盘模糊，向客户询问规格

Dear sir，Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok.After we confirmed,we are happy to provide you with our good quality and competitive price.Look forward your soonest reply, Thanks and regards

签名

针对客户的讨价还价的回复

Dear sir，Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality.But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you.I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think.If you any comments ,pls let me know.Thanks and regards Angela

这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦

应对客户的迟迟不回复的邮件: Dear sir，Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the colleagues left the office.May be you are very busy.So pls can you take some time to give me a reply?and kindly give me some advice on XX(products)

Look forward your reply Thanks and regards Angela

面对客户迟迟不回复

Dear sir，How are you these days?I am angela from XX company,hope you still remember me.you sent us a inquiry of XX products.And we quoted for you on dec 12th.Can you send me a reply which can stated your advice?you know we usually keep our client’s data and advice in the achives,so that we make special and pide plan and schedule for each client.At the same time we can improve our service according to them,if there’s some fault and in our works.So pls take a few time to tell me some advice on our business.ok?thanks very much.针对报价了不回复的Dear sir or madam，Hope you still remember me,i sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.I review your websit very carefully, and have much interests to make a start for our cooperation,to provide the best special service.Could you give me some advice so that we can do better

Best regards

1、therefor we always put the quality as the first consideration 因此我们总是把质量放在第一位的

2、would it too much to ask you to respond my question by tomorrow? 可以请你在明天以前回复吗

3、the price we give is almost reach our bottom line 我们所给的价钱已经接近我们的底线了

4、the validity of the quotation is about the 10days 报价的有效期大概是十天左右

5、moreover we keep the price close to the costs of the production.再说，我们的价格已经接近生产费用的边缘

1、will you kindly tell the quantity you require so as to unable us to sort out the offers? 为了方便我们报价，你能告知数量吗，2、you should take the quality into consideration 你必须考虑到质量问题

3、we may reconsider our offer if your order is big enough 如果你们数量足够大的话，我们可以重新考虑价格

4、i ’d like to tell you what i think about that 我想告诉你一些我的想法

5、but consider the quality ,our price is quite reasonable.但是考虑到质量，我们的报价是很合理的一些实用英语系列：

收到来信：

1、i have just received your kind letter.2、i was very happy/glad/delighted/pleased to receive your letter yesterday morning.3、your kind letter of saturday arrived this morining 久未通信：

1、pls pardon me long in writing to you

2、i must apologize for not having written to you previously

未及时回信

1、i apologize for the delay in my reply

2、i apologize for being a day late with the delay reply to you

3、having lost your last email ,i have not been able to reply sooner 久无音信：

1、i have not heard a word you for a long time

2、there has been no news from you for ages

3、As i have not heard of you for long,i feel anxious 表示歉意难过：

pls accept my sincerest apologies for the inconvenience i fear we caused you 遇到不好的事情

1、i have deeply grieved to hear the death of your father

2、i was most distress to learn from your letter of the illness of your father

谈谈开发信的事情

还蛮感谢大家，我要继续努力啦，不然对不起版主，呵呵

其实我也还是做外贸就10月左右，所以经验什么的都不是很成熟，在总结自己的同时希望帮到比我还新的朋友，前辈不要拍我板砖哦。

发开发信要先找邮箱，至于找邮箱呢，我觉得至今用的比较顺手的是用各国邮箱的后缀（自己搜一下，太长了不好发上来）和一些好的黄页，有些朋友反映用邮箱后缀找不到，那是因为你要分析一下你们的产品在哪里很畅销，用的比较多。比如我们的产品水井管在沙特 等中东产石油的地方用的多，那么就那些国家的公共邮箱后缀，搜出来比较多。

其实我觉得开发信这个东西就像我们国内做电话销售一样，我想每个外贸人都很讨厌每天一大堆的网络推广电话，我想老外和我们应该是一样的心情。所以我觉得做外贸的不容易的，每天辛辛苦苦找邮箱发开发信，而且还被人讨厌，看都没看就删了。有的说喜欢简短的开发信，有的喜欢有点专业性的比较长一点的开发信，至于到底怎么样，我有两种版本经常换着发，要多多准备几封进行追踪，邮箱最好设上阅读回执，对有阅读回执的邮件进行追踪，几周几个月时不时的骚扰一下。要用不同的版本，要不发一样的，看不看都删了，没什么新意。我开发信的内容很大众化就不贴上来了。呵呵

还有一点是开发信得主题，反正我不喜欢什么how are you，Hi，my friend，什么的，就用产品名称，或者用RE：貌似比较有效果，呵呵，还有可以突发奇想，比如有一天我用的标题是your water need treatment,（我们做水处理过滤产品的）结果发过去一会就有人回复说介绍一下详细catalog 什么的。当然可能是运气什么的发开发信需要坚持，不要没有效果就放弃然后再抱怨怎么没效果啊没效果啊，因为开发信本身的是一个概率问题，成功率本身就比较低的。所以那句话叫什么来着 广撒网才能网大鱼。前辈的话是有道理的。

有时间我整理一下自己的邮件或者用的好的黄页再分享给大家，呵呵先写到这吧，有时间再写，不能一下午光更新，呵呵

spoken English）Ｓomething went wrong.情况不妙啊(出了问题/麻烦).内似的表达有:“There is something wrong with sth”.什么出了麻烦/有毛病等.例如:What ’s wrong with you, you look depressed--你看上去很消沉,发生什么事了

2)You are welcome,you deserve it.不客气,应该的!“deaerve”(v)-应该得,值得.3)Not necessarily.不见得.这个短语在日常生活中用得较多.请牢牢记住,很实用的!

4)I am embarrassed to take so many gifts.拿这么多的礼物我真不好意思(意思是--你送我这么多礼物真不好意思.当然“embarrassed”还可以指“别人给你难堪而感到尴尬的意思”.例如:You scolded me in public,I am embarrassed!---你在公共场合训我真让我感到尴尬.5)I don’t deserve this/I am flattered.我不敢当(意思是你太夸我了)“Flatter”(v)---吹捧,奉承,过分夸奖等.6)The game came out even.比赛不分胜负.“even”扯平的,互不相让的“

7)Ask for a leave/I ask to use a sick leave today.请假/请病假

8)I told you(early).我不是早就告诉你了/我不是早说了!

9)It ’s better than nothing.总比没有好!这句非常实用,用来安慰别人是非常漂亮的句子!

10)Let’s get down to business.我们谈正事吧/我们转入正题吧!”It’s late,let’s get down to business".---时候不早了,让我们谈正

Hi Lesley:

Hope you still remember me,i sent you quotation for aluminium sulphate on aluminium sulphate,well maybe you are very busy,and i understand.I review your websit edithsoaps.wozaonline.co.za/ very carefully, and have much interests to make a start for our cooperation,to provide the best special service and price.Could you give me some advice so that we can do better,The suitable samples can be sent to you for your reference.Looking forward to your prompt reply.Best Regards Yanhuizhang Shandong Sanfeng Group Co.,Ltd

第四篇：外贸邮件回复

要样品和问目标价格。

in order to quote you a consideable price,we have to know more detail about this product.if you do not mind,pls send me a sample and attached your anticipated price or target price

第五篇：外贸新手首次回复邮件的误区

不管是哪一个外贸员，你有多么资深的资历，或者是才开始的外贸新手，都会接触自己外贸路上的第一封邮件；

但是往往我们首次回复很容易陷入误区，这里我说几点自己的看法：

1.收到客户邮件，不要马上盲目的回复！—应该先搜索客户信息

当然，对于我们刚开始入手的外贸业务员来说，首次收到客户的询盘，心里还是有点小兴奋的！但是不要急于马上回复，想着客户看到了也能马上回复你！

我们在收到客户首次询盘的时候，可以先搜索客户信息。

我们公司做付费平台，我个人也做免费的平台，做的“好的”几乎天天有询盘，我依然会先去goole或者用其他的方式去搜索客户的信息。但是仔细一看，一分析，发现那些客户做的产品和我们公司没多大联系，好吧，因为我们的产品可以当礼品，我也就抱着一丝希望回复，当然我这里的回复，只是简单的介绍我们公司，不会给出实质的报价！后来要么没得回复，要么有回复就是钓鱼的，事后，我仔细分析，我就开始怀疑这些询盘都是网站内部发的，这里我就不说明是哪个B2B网站了！

2.客户国家很重要，针对不同的国家回复：要知道欧美那边对产品质量要求高，信誉度好；中亚非这边则很强调价格的实惠，信誉度弱；当然这只是个大体，不能代表所有！还的具体情况具体分析！

3.不要所有的回复都是模式版回复，要分析来盘；

我再懒的时候，也只会机械性的发开发信，而且发的内容不会每一篇都一样，当然也不会每一篇都不一样，要知道每天有那么多开发信要发，人毕竟还是人，不是机械，但是我也绝不会群发。但是我身边有的外贸员，就怕麻烦；先写好一篇回复，结果不管客户仍什么，都复制粘贴发过去了，这样没回过去的，多半是一场空，所以要偷懒，也要懂得偷懒的方法！来了询盘，最好先分析，再回复，做到自己心里有数！

4.不要只回复强项的产品，每个询盘都是有价值的;

5.不要老是详尽的自我介绍，只要别人知道你家卖什么都就OK了！尽量突出自己的优势；

6.写邮件，也不要太客套，纠缠了，应该专业，结合重视；

7.不应积极主动多渠道的联系，应该关注客户感受；

有得外贸员老是急于求成，今天想尽办法加了客户的MSN，明天想办法加了客户的SKYPE···生怕客户逃走了一样，然后就开始MSN上问下，SKYPE 上问下，这样很容易让客户反感的！我们换位思考下，如果是你，你会有何感想？

8.不要轻易报价。