第一篇:BEC中级口试话题总结
BEC中级口试话题总结 SBEC中级口试试题Part Ⅱ
1.What is important when planning a presentation? Finding out about the audience
researching the topic 2.What is important when aiming to improve customer service? Staff Training
Customer Satisfaction Surveys 3.What is important when managing a project? Encouraging Teamwork
Keeping to schedule 4.What is important when motivating staff? Financial benefits
Career development Opportunities 5.What is important when dealing with competition? Pricing policies
advertising strategies 6.What is important when planning health and safety training? Selecting topics
selecting staff to attend 7: What is important when choosing new office equipment? Prices and discounts
Brand names 8.What is important when entertaining foreign business clients? Venue for entertainment
Cultural Differences 9.What is important when aiming to reach new markets? Market research
Advertising 10.What is important when choosing a management training course to attend? Program Contents
Length of course 11.What is important when relocating a business? Local workforce available
Location of site 12.What is important when advertising a new product? Target markets
Choice of media 13.What is important when starting a new job? Knowledge of company procedures
Help from company staff 14.What is important when selecting staff for marketing trips abroad? Position in the company
previous experience of other countries 15.What is important when aiming to reduce production costs? Efficiency of production line
Cost of raw materials 15.What is important when choosing people to work in teams? Variety of experience
Personal qualities 16.What is important when dealing with a heavy workload? Time management
sharing tasks 17.What is important when developing new products? Market research
Pricing 18.What is important when being interviewed for a job? Information about the company
Personal appearance 19.What is important when exhibiting at a trade fair? Quality of display
Staff selected 20.What is important when introducing a reward system for staff? Purpose of the reward system
Types of reward offered 21.What is important when entertaining clients? Types of activities
Cost 22.What is important when choosing retail premises to rent? Location
Length of contract 23.What is important when deciding on packaging for products? Image
Production process 24.What is important when selecting staff for promotion? Attitude to work
Current performance 25.What is important when considering a career change? Future study or training
Opportunities for future promotion 26.What is important when planning an advertising campaign? Market research
selecting appropriate media 27.What is important when choosing transport for a business trip? Convenience
Cost-effectiveness 28.What is important when aiming for promotion? Quality of performance
Company loyalty 29.What is important when exporting goods or services for the first time? Personal Contacts
Professional advice 30.What is important when dealing with complaints from clients? Offering an apology
suggesting a solution to the problem 31.What is important when setting prices for new products? Production costs
Competitors’ prices
32.What is important when aiming to reduce staff turnover? Financial incentives
Career structure 33.What is important when planning the layout of a new store? Attractiveness
Security of goods 34.What is important when choosing a new sales agent? Experience of agent
Number of contacts 35 What is important when monitoring the quality of service provided? Feedback from customers
checking sales figures 36: What is important when…?
Selecting applicants for a job
work experience
personal qualities 37: What is important when…?
Choosing a new supplier
price and discounts
reputation 38: What is important when Aiming to improve production quality…? Up-to-date equipment staff training 39: what is important when…?
Preparing for a job interview studying the job advertisement finding out about the company 40: what is important when…?
Deciding whether to attend conference venue speakers 41: What is important when…?
Developing new products
market research
costs involved BEC中级口试试题 Part III 1.Program for New Staff
The manufacturing company you work for would like to introduce a full programme of training for new staff.You have been asked to help prepare the programme.Discuss the situation together, and decide:---what should be covered by the training programme---how else new staff can be helped to settle into their jobs as quickly as possible 2、Company Dress Code Your Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be---what kind of dress code would be appropriate for staff in different types of jobs Staff Training Your company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.4.Company Video
The manufacturing company you work for is planning to make a video to show to potential customers and investors.You have been asked to help with planning the video.---Discuss the situation together, and decide:---which departments and activities in the company should be included in the video---which company personnel should appear in the video 5.Business Magazine Article
An international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:---what kinds of information should be included in the article---how this article could benefit your company 6.Opening a Branch Abroad The retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:---what staffing arrangements might be necessary for the new branch---which information about premises in that country it would be useful to find out about
7.Entertaining Foreign Clients
Your company is entertaining a group of foreign clients for three days, including one
non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:---what kinds of activities would be suitable for the visit---what information it would be useful to know about the clients before finalizing the
program
8.Work Experience Programme
The manufacturing company you work for has decided to offer a two-week work experience
programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:---what kinds of work experience the company might offer---how the participants should be selected 9.English Language Training
Your company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:---how to encourage employees to take part in the training---what kind of schedule would be suitable for the training 10.Teamwork
Your company is sending a small group of employees away together for three days to
encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:---what practical arrangements the company needs to make before the trip---what work and leisure activities would be suitable for the group 11.Foreign Business Trip
Your company is attending a trade fair in a foreign country for the first time.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip 12.(For three candidates)Entertaining Foreign Clients Your company is entertaining a group of foreign clients for three days, including one
non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:---what kinds of activities would be suitable for the visit---which members of staff should accompany the visitors---what information it would be useful to know about the clients before finalizing the
programme 13.For three candidates Work Experience Programme
The manufacturing company you work for has decided to offer a two-week work experience
programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:---what kinds of work experience the company could offer.how the participants should be selected---what feedback and evaluation should take place after the programme has finished 14 For three candidates
English Language Training
Your company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:---which staff would benefit most from English language training.how to encourage
employees to take part in the training---what kind of schedule would be suitable for the training 15 For three candidates
Teamwork
Your company is sending a small group of employees away together for three days to
encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:---what practical arrangements the company needs to make before the trip---which work and leisure activities would be suitable for the group---how to evaluate the success of the trip BEC中级模拟口试试题 Stage One Interlocutor: Good morning.My name is John Smith, and this is my colleague, Mary Clinton.And your names are Li Hua and Wang Wei? Li: Yeah
Wang: Yeah Interlocutor: Thank you.Now, first of all, we'd like to know something about each of you.Mr.Li, can you tell me about yourself? Li: My pleasure.As you know, my name is yandali.I'm from Shandong province.I'm now studying in Beijing union University.And I'm majoring in business English there.Interlocutor: Thank you.Mr.Li.Now Mr.Wang, can you tell me about your ambitions Wang: Yes.I am now a student with Suzhou University majoring in business administration.I hope I can get my MBA and join a world-famous multinational company.And after I have had enough experience, I am going to start a company of my own.Interlocutor: Thank you, Mr.Wang.And Mr.Li, could you tell me about your ambitions? Li: A big question for me indeed.I've never thought about it, but I bet I'll work towards a CEO of a big multinational corporation.That's my goal in life.And that's why I am spending so much time on English, business English in particular.Interlocutor: Mr.Li, you said you're spending a lot of time on business English.Do you think business English is difficult to learn? Li: Not exactly, though it may be difficult at the initial stage.The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor: How about you, Mr.Wang? Is it difficult for you? Wang: Not really.You know, I like English very much, and my major is business administration.So I have always found business English very interesting.Stage Two
The importance of having a good CV Well, in my opinion, you can never underestimate the importance of having a good CV.In the majority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say.It is the essential illustration of your
suitability for the job, showing how your skills and experience match your employer's
requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market.It also shows your linguistic and
communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.Stage Three Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce.You have been asked to put forward some suggestions for improving the situation.Discuss, and decide together:
------why poor time management can become a major problem in companies
------what procedures could be adopted to ensure that time is managed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days.Don't you think so? Wang: Yeah.Everything seems to be in disorder here in our company.And that obviously
has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems.Why? Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks.They do not have a definite idea of when they should complete a certain task.And Zhang: And I think they often neglect the ordering of priorities.I mean certain tasks need
our prior attention.But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang: That's the point.So time should be planned according to the importance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company? Wang: You mean what procedures we can adopt? Zhang: Sure.That's what our boss is asking us to do.Right? Wang: Right.I think we've got a lot to do.First, we should make all the staff members
realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in
supervisory positions.Wang: Right, perhaps we can run a few training programs for them.If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member,come up with a job description of their own.In this way, they can be pretty sure
about what they are responsible for and what they are not.Wang: Yes, that's a good idea.And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to.In this way, we can make sure that important tasks are dealt with first.Zhang: Good idea.So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.15
第二篇:BEC中级口试话题归纳总结
BEC中级口语题目及答案归纳
1.The first impression is vital.We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging
Teamwork(mutual trust, full co-operation)1.What is important when managing a project? Encouraging team work Keeping to schedule Selection of the team members Firstly, encouraging teamwork is very important when managing a project.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important.Time is always of essence for a project.You should ensure that you would be running before the schedule rather than after it.Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration.People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2.What is important when choosing people to work in teams? Variety of experience Personal qualities Attitude Firstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you.Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important.The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account.As the old saying goes “Attitude is everything”.It has a direct impact on the success or failure of the teamwork.Recruiting & Selecting What is important when selecting staff for promotion?(selecting new applicants for candidates) Work-related qualities(专业素养) Personal qualities(人品) Current performance Experience Firstly, when aiming for promotion, work-related qualities are important.These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider.Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WHEN…?
Selecting applicants for a job Working experience Personal qualities
I choose topic A-what is important when selecting applicants for a job.As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants.Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker.And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health.Companies tend to employ people whose character fits a special job.For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants.Nowadays, we do business with people from all over the world.Always we buy goods from Africa, and sell our electronic product to Europe;a foreign language especially English is needed if the company wants to expand to the world.Applicants who can speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTANT WHEN…?(常考)
Preparing for a job interview Studying the job advertisement Finding out about the company Before you go for an interview, you must make preparations so as to face the interviewer with more confidence.They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post.You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans.As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”
Finally, you should also prepare yourself psychologically and this will help you combat stress.Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.What is important when aiming to retain good staff? What is important when aiming to reduce staff turnover? What is important when motivating staff? Pleasing work environment Career opportunity/development/structure(123) Flexible working hours Financial benefits(123) Training Firstly, creating a pleasing workplace is very important when aim to retain good staff.A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important.Employees will remain with their employer if career opportunities are presented.Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement.(This can lead to some motivational values and enhance employees’ fulfillment.)On top of that, flexible working hours should be also taken into account.It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important.Staff want some sort of recognition for the job that they do.Correct financial benefits plan will arouse their enthusiasm.Otherwise, they would feel being ignored(neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects? Reading business articles Learning a foreign language Training Firstly, reading business articles is very important when trying to improve career prospects.This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important.For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider.By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and Presentation What is important when organizing a conference?(Presentation) Conference speakers Venue/Location Topics covered Facilities needed Audience Practicing beforehand Firstly, I think conference speakers are a very important factor to consider.If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate(speak)in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important.If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking.(Help you free from nervousness)On top of that, topics covered should be taken into account.To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their work
To ensure the success of the presentation, some facilities are needed, such as OHP, microphone and PowerPoint that work.They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important.Their participation and interaction can be helpful to the success to the presentation.It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career? Qualifications Future trends Interest Firstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future.With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends.Following future trends will keep you up with the times and bring you more chances.Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account.Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing
1、Advertisement
2、Packaging包装
3、Setting prices What is important when dealing with competition? Pricing polices Advertising strategies Quality What is important when aiming to reach new markets? Market research /Target market(the first step before the company gets into the market.) Pricing Advertising Firstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whether there’s a market for a new product, and what are customers’ needs and tastes for new product.Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account.In order to capture a large market share, you must set a price lower than your competitors.If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public.There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product? Cost Media Target consumers First, cost is very important when advertising a new product.Without money, there can be no mentioning of training at all.The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important.A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration.For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer
What is important when setting prices for new products? Cost Demand Competition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products.Prices should cover the costs, such as insurance, raw materials, rent and equipment.Otherwise, the company will make a loss.Secondly, demand is also important.Consumer demand for the product clearly affects the price that can be charged.When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration.It must set the prices equal to or lower than its competition.)What is important when packaging? image production process convenience First of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers.With special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience.Packaging should be designed in such as way to make it easier for customers to open the container and use the product. What do you think is the basic objective underlying all promotion? I think it’s to provide information.Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices. What do you think are the promotional alternatives?
They are advertising, sales promotion, personal selling, and publicity
Delegation Entertaining Clients招待客户 Do you think it’s necessary for a company to establish a good long-term
relationship with its clients? Yes.A good long-term business relationship with clients means better understanding and greater trust between you and your clients.That will definitely help retain clients.Location and Relocation What is important when relocation a business? What is important when choosing retail premises to rent? Local workforce available Location of site(transportation)Length of contract Demand for products or services Labor costs Competition Firstly,Secondly, location of site is very important.You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important.Longer contract would cover issues in more details.The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider.You shouldn’t locate in a place where there are already a lot of firms.Competition will severely affect a company’s revenue.Discussion Trade fair What is important when exhibiting at trade fair?参加展销会需考虑哪些要点 Quality of display Staff selected Firstly, when exhibiting at trade fair, quality of display is very important.The quality of the display will affect the public image of the company.Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff.There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning.So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点? Attractiveness Security of exhibits Space arrangement
Firstly, attractiveness is very important when planning the stand layout.In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important.No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits.So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients(organize outdoor activities户外活动、商务活动) Arrange a meeting(travelling and accommodation arrangement, information ,travelling)give presentation How important is it for a company to have regular meetings? Very important.It is an effective way to collect ideas and to communicate.Also, it keeps employees well-informed with the latest developments of the company Video conferencing Training(seminar/program)for new staff(students/appraisalmeasure/evaluate 1.offer a training on sth.for sb.It’s certainly a good chance to improve-----
Training is to the mutual interest of both the inpidual and the company
The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training program 3.I am with you here./You bet./I couldn’t agree with you more.This aims to---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做,以及这种做法的意义。Have we covered everything? Oh,one more point;------Let’s look forward to the training.What is important when organizing an in-house training course? course contents participants selected planning carefully Firstly, course contents are very important when organizing an in-house training.To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participants selected are also important.That includes trainers and trainees.To ensure effectiveness of the training, you should select experienced and informative trainers to give the course.As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.All this is impossible without careful planning.So you need to plan in advance to ensure a complete success of the training. Promotion(method/how much discount should be offered/ advertisement突出哪些特征)target consumers between XX and XX years old
Wow, you see now the car industry is changing so rapidly that we can hardly imaging.Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old.They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.They would prefer to things which are very eyecatching.However, I wonder if they can afford it for people under 25 years old do not have that many savings.It’s necessary to convince them that this type of cars is good value for money.Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs.For one can it can reach a large number of audience at a low cost per person.For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.In addition, giving leaflets is another way to show them the new model.With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it. Internal/External magazine/(staff magazine)who should be involved
Consumers NewsletterArticles 文化差异问题、所需了解到的关于对方的信息了解受培训者的信息、与会者的信息、客户的信息、传递何种信息才合适,怎么传递Part i Do you think price is the only factor that you consider when you are deciding to buy a product? No, when I am deciding to buy a product, I consider not only price, but also quality, after-sales service, reliability, reputation and style, etc.Usually, I think the better quality the higher price, so I may not choose the cheapest one. Do you think advertising cost-effective?你认为广告节省费用吗?
Yes, although advertising can be quite expensive, many firms still find it cost effective because it can reach millions of people at a low cost per person. What do you think are the promotional alternatives手段?
They are advertising, personal selling, sales promotion(促销活动)and publicity. What do you think is the basic objective underlying all promotion?
I think it’s to provide information.To tell customers about the what products are available, where they can be purchased, and for what prices. What training would you hope to have in the future? The training of foreign languages, such as English.The globalization of economy and the wide-spread international cooperation all need the bridge of a common language.And English is one of the most widely-used languages. Do you think companies should provide training for all their staff? Yes.Colleagues should be treated equal.Their knowledge and skills need to be improved. Would you welcome stress when you are targeting at your goal? Yes, A reasonable amount of stress will push me forward a bit faster.(will push me to work harder)
What is important when dealing considering setting up a staff canteen? employees’ opinions cost to the company careful planning Firstly, in order to makes sure that the canteen can really benefits your staff, it’s important to take the employees’ opinions into consideration.For example, you can a survey about what the price of the food can be charged among staff.This is to ensure the food won’t be too expensive to them as well as to avoid raising complaint.(should be placed, such as TV, the shape of the table, and the color of the wall so as to create a comfortable place for them to relax while eating)Secondly, cost to the company is also important.Without money, no canteen can be set up.You need to make sure the cost is within your budget.(The cost will influence the size)
All this is impossible without careful planning ,so you have to plan in the advance to make
Trade delegation I think this is a good opportunity for our company to open new market in another country.As the old saying goes, Know the enemy and know yourself, and you can fight a hundred battles without being defeated.There are some advantages as well as disadvantages.As to advantages, However, disadvantages shouldn’t be neglected.For one thing, I am afraid they can adapt to the climate there in a short time.This will have a direct impact on their health as well as efficiency of work.For another, some cultural conflicts may occur while doing business.Sometimes, these can lead to the failure to have contracts between our company and clients.they need to know their eating habits,ways of working, including when is time for working,And it’s very important to aware that it’s not proper to talk about business while having meals.
第三篇:BEC口试范围
·口试范围
BEC口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要指:
1.建立和保持商务联络;
2.谈论工作;
3.制定计划与安排工作
测试内容
1.建立和保持商务联络
1)向人表示问候和对问候的回答
2)自我介绍
3)询问对方或介绍自己的身份特征
4)表达自己喜欢什么、不喜欢什么
5)发出邀请、接受和拒绝邀请
6)表示感谢和欣赏
7)给别人提供方便,接受和拒绝帮助
2.谈论工作
1)询问和描述工作任务
2)询问和介绍公司情况
3)询问和简要介绍产品
4)比较不同产品及价格
5)询问和提出自己的观点
6)表示同意或反对
7)提出、接受和拒绝建议
8)表达需要和要求
3.制定计划和安排工作
1)商务会议安排会议日程安排会议议程
2)商务旅行预定饭店房间到饭店住宿和结账点菜进行了旅行咨询预定机票乘火车旅行根据指南行路
第四篇:bec口试注意事项
BEC口试总结完整版
口试总结061
21. 完美做好第二部分互动-notes的字写大写清晰
2. 记住对如何点,especially第三部分,务必务必进行原因的分析,整个BEC的考试即是
对所述的点进行原因分析的过程;
3. 回答问题过程中尽量不要复述原题的内容,可用so、it之类的替代词进行替代――因为
复述往往会出现错误,并且浪费时间;
4. 一些常见的错误表达:
1)facilities虽然字面的意思为设备,但其实际的意思为“a system that makes a particular
activities possible”、“a place or building for a particular activity”,因此,其意思为配套设施,如大学的facilities指图书馆、操场等。
2)慎用famous,最好用well-known;
3)always not为错误表达法,用never;
4)We can through…we must according to…the staff must to know为错误表达法,因为情
态助动词后只能跟动词原形,不可跟介词或不等式。
5.下列词汇的发音应该非常注意:(老是有些人屡教不改)
imageapplicantcompetitioncompetitive
口试总结0606
1. 下列单词发音许多学员读误(拼错或重音错误)
think读成sink;representative,image,mutual,client,potential,luxury, bonus;premise;candidate, scheme,content(n.), corporate(a发音为【i】),enthusiasm, subcontract, reliability, applicant, appropriate
2.下列几组词发音或意思混淆
value—cost;capital—cost;display—exhibition;staff—employee;internet---intranet;
corporate—cooperate;I can’t agree with you more.---I can’t agree with you any more.3.Part III围绕两个点展开讨论,You must give reasons for your opinions and decisions.除了
两个大点外,不可再自行加题外的点;另切记:该部分务必“点对题 原因分析对点”。
4.How开头的疑问句必须先回答看法再展开原因的表述。重申特殊疑问句不可回答Yes这
样的习惯口头禅。
5.考官提问的问题的形容词及副词包含对被修饰的词的限制,务必听清楚并根据内容回答如:Should companies provide leisure facilities…? Should companies provide this kind of information regularly…?
6.考虑表述的点时,以下三组可以参考:人-钱;时间-地点;硬件-软件;但要做适当改变
时间及内容安排:必须把要表述的内容在规定的时间内表述完毕,因此言简意赅、抓住关键点最为重要!
常犯非言语方面的错误:
1. 动作勿把手放在脸部,尤其是腮边;
2. 提问搭档及第三部分讨论时搭档间要有眼神的接触;
3. 勿从头到尾看讲稿进行表述,需有事与主问考官偶尔有眼神的接触;
4.习惯性的不适合考试要求的口头禅要去掉,如有的同学会有汉语的口头禅,有的同学不
管被问的问题是特殊疑问句或一般疑问句都带有yes的回答;
5. 不可出现任何汉语;留意不可出现汉语口头禅或汉语语气次;
6. 避免音量太小;
提高灵活性:
1. 听不懂的时候应根据情景进行快速推测;
2. 内容接不下去的时候就要么放慢速度要么用口语常用过渡语如that is、you see、I mean、well等过渡,同时抓紧时间考虑下面的内容;
3. 不管懂或不懂的题目,包括面对新题目,都不能轻易放弃,说了就可得分;
语法问题:
1. 并列结构的中心词词性必须一致;
2. 表达过程中要善于转换词性,避免出现不必要的语法错误,如What do you want to
impress your clients?---I want to impress on them that I’m…(adj),此时所有的词必须是形容词,碰到非形容词应即使改为形容词,如‘努力工作’应为hard-working;
常见表达法错误:
1. as far as I’m concerned…应改为in my opinion,否则变成是讨论自己;
2. 表达顺序的“最后”不可用at last;表示第三人称单数“人”时,要用he or she、him or
her、his or her的结构;
3. 用中性词表示男女性别皆可的人,如用salesperson 取代salesman;
应该记住:
1. 由于第一部分的后半部分前两个问题是两个搭档回答同一个问题,后面的那位搭档应记
住所问的问题,如果与搭档观点一致,还必须做简单补充: “I agree with my partner.Besides…;in addition…;what’s more…”;
2. 第二部分提问搭档问题时不要提搭档已经详细讲过的问题、难以理解的问题、难以回答的问题、反意疑问句或与搭档所表述的问题存在内涵外延交叉现行的问题,如搭档已经表述“financial benefits are very important… ”时,就不可再问“Is salary important…?”的问题;
3. 表述过程中尽量用big words,如“买”用“purchase”,“给”用“provide….with”等;
4. 尽量用地道英语表达,如不说people can have money to buy…而说people can afford…;不
说sth is used by more and more people, 而说sthis more and more popular;
5. 表达形容词或者副词比较级及最高级可以直接加er或est的不可滥用more或most,如
不可说more high,只可说higher或much higher;
6. 24小时服务为round-the-clock service;
7. 第二部分补充内容的结构应与所给的点的结构相同,如所给的是Researching the topic
carefully,你要表述“衣着得当”时,要用同样的结构“v-ing+adv”,即dressing properly;
8. 注意单复数问题,如career prospects为复数形式,其谓语动词注意一致;
BEC口试总结(0511)
1. 原来强调的注意事项未做到位,以至于许多典型错误不断重复出现;
2. 做Part II时,可以把要让你的搭档向你提问的问题的关键词写在自己草稿提示项的最底
下,双方达成默契,但不可太明目张胆。
3. 做Part III时,慎记1)每个例子的点都应该分析理由原因;2)珍惜例子,千万不要不
进行理由分析时就把所有的例子全部用尽;否则你会死的很惨的,想救你都回天乏术!
4. 从句永远只能用陈述句顺序;Do you think it is important to….5. 考官问句的包含的“…do you think…”由于是插入语,极其容易破坏听力的语感,解决
方法是理解的时候把这三个词去掉。如:What(do you think)makes a conference interesting?
6. 表达时应该注意一些词一词多意,应该注意表达严密,如quality可以指product及service
两个方面;再如service也可以指购买时及售后的服务;而promotion则可以指提高职位、提高薪资及提高销售量的多种意思;
7. 可用词或词组表达的不要用从句表达;
8. 思考时勿自言自语;
9. 做Part II时,两个人问的问题最好不要相同;
10.11. 做Part II时,大写的单词看不惯时换写成小写。through 及according to不是动词,不可说:we can through the internet to know the
information…;
12.13.
14.审题时应该细心,尤其应该注意一些形近词之间的差异,如:quality—quantity internet—internal 及 customer—consumer之间的区别;
查词典彻底纠正下列高频率发音错误的词并理解它们的意思:
content(n)、imagecolleague;
potential investor,product launch;recruit from abroad;online recruitment;video conference;change product image;employment agency;leisure resort;journalist;alternative 动词不可做主语;记得应该把动词变为ing形式; 做Part III时,如果碰到包含有whether…题不易展开时,可换成辩论形式进行; 最后记住,前面做不好不要患得患失,因为后面做得好可以盖过前面不好的。
BEC考试口试总结 051
21. MARKSHEET的问题:弄皱,连准考证及身份证一起交。
2. 是否参加口语模拟考极其重要;
3. Part II 的一分钟陈述超时;前面两点把握不准;最重要的是第三四点;提问题的聪明提
示方法;
4. Part III推迟开始,互等;出现未满三分钟情况;
5. 重读的同学未参加总复习因而不知最新通知;
6. 考前所给的题目练习的不够熟练甚至未曾练习过;
7. 出现重复问题的现象;
8. 出现用词平凡的现象;
9. 语音不准现象;
(05年5月版)
(一)口试补充注意事项
1. 原先所指出的存在的错误现象尚未克服;
2. 未能切题简要地回答被提问的问题, Part I尤其如此;
3. 第一、二部分听不懂的问题可以Pardon,但不能有如何的讨论,更不能用任何汉语;
4. 不要复述问题,直接作答,Part II尤其如此;
5. 回答问题或提问时,time/place or location/money or cost及硬件或软件方面往往可以作为
参考,Part II尤其如此;
6. 除了特别指出的外,Company往往包含生产及服务两个方面,因此思维应该严密;
7. Part II的供参考的项为复数时,谓语动词应该实用正确,如 course contents 或types of
question,回答时应该说course contents或types of question are important…;
8. Promotion有两个意思:指销售时意为促销,指职位时意为提职;
9. 说出观点再进行原因分析后,就不必再重复已经讲过的观点,Part I尤其如此;
10. 不强调人称单复数时干脆用复数,以免第三人称出现差错;
11. Part III前奏技巧:1)问题亟待解决型:It seems now …(the amount spent on business
is too big/the …cost is too high…)in our company.I think it’s time for us to solve the problem.Do you think so?----yes, I think so.As far as this problem is concerned, I think one way to solve the first problem is……Do you agree with me?.---I can’t agree with you more/I have the same opinion/you are right…besides/in addition/what’s more,….is also one way helping to solve the problem……2)任务安排型:Our company is going to…I think we need to do some necessary preparations so that the programme/activity can be successful.----yes, I think so.As far as this programme/activity is concerned, I think one thing we should prepare for is……Do you agree with me?...附:04版
BEC口试注意事项总结
把考官当作单位同事,把口试动作与同事开会讨论问题场景,这样即可彻底解决临阵紧张现象;
时间及内容安排:必须把要表述的内容在规定的时间内表述完毕,因此言简意赅、抓住关键点最为重要!
常犯非言语方面的错误:
1、动作勿把手放在脸部,尤其是腮边;
2、提问搭档及第三部分讨论时搭档间要有眼神的接触;
3、勿从头到尾看讲稿进行表述,需有事与主问考官偶尔有眼神的接触;
4、习惯性的不适合考试要求的口头禅要去掉,如有的同学会有汉语的口头禅,有的同
学不管被问的问题是特殊疑问句或一般疑问句都带有yes的回答;
5、不可出现任何汉语;留意不可出现汉语口头禅或汉语语气次;
6、避免音量太小;
提高灵活性:
7、听不懂的时候应根据情景进行快速推测;
8、内容接不下去的时候就要么放慢速度要么用口语;
9、常用过渡语如that is、you see、I mean、well等过渡,同时抓紧时间考虑下面的内
容;
10、不管懂或不懂的题目,包括面对新题目,都不能轻易放弃,说了就可得分;
语法问题:
11、并列结构的中心词词性必须一致;
12、表达过程中要善于转换词性,避免出现不必要的语法错误,如What do you want
to impress your clients?---I want to impress on them that I’m…(adj),此时所有的词必须是形容词,碰到非形容词应即使改为形容词,如‘努力工作’应为hard-working;
常见表达法错误:
13、as far as I’m concerned…应改为in my opinion,否则变成是讨论自己;
14、表达顺序的“最后”不可用at last;表示第三人称单数“人”时,要用he or she、him or her、his or her的结构;
15、用中性词表示男女性别皆可的人,如用salesperson 取代salesman;
应该记住:
16、由于第一部分的后半部分前两个问题是两个搭档回答同一个问题,后面的那位
搭档应记住所问的问题,如果与搭档观点一致,还必须做简单补充: “I agree with my partner.Besides…;in addition…;what’s more…”;
17、第二部分提问搭档问题时不要提搭档已经详细讲过的问题、难以理解的问题、难以回答的问题、反意疑问句或与搭档所表述的问题存在内涵外延交叉现行的问题,如搭档已经表述“financial benefits are very important… ”时,就不可再问“Is salary important…?”的问题;
18、表述过程中尽量用big words,如“买”用“purchase”,“给”用“provide….with”
等;
19、尽量用地道英语表达,如不说people can have money to buy…而说people can
afford…;不说sth is used by more and more people, 而说sthis more and more popular;
20、表达形容词或者副词比较级及最高级可以直接加er或est的不可滥用more或
most,如不可说more high,只可说higher或much higher;
21、24小时服务为round-the-clock service;
22、第二部分补充内容的结构应与所给的点的结构相同,如所给的是Researching
the topic carefully,你要表述“衣着得当”时,要用同样的结构“v-ing+adv”,即dressing properly;
23、注意单复数问题,如career prospects为复数形式,其谓语动词注意一致;
发音问题:
24、许多同学存在重音偏差现象;
25、碰到陌生的多音节词应放慢朗读速度,以便一遍就读过;
26、以下高频而发音及意思容易混淆词汇请大家务必查词典准确记住:
applicant、advertise、advertising、advertisement、available、budge、capacity content、conference、company、catalogue、commitment、delivery、distribution、display、enquiry、event、exhibition、extra、frequency、hardware、inconvenient、instruction、internal、layout、performance、predict、product、production、productive、productivity、reduce、reference、reliability、staff、target、software、strength、subscribe、temporary、version、website等。
第五篇:bec中级历年口试真题总结
1.1 Entertaining clients: Types of activities and cost Choosing retail premises to rent: location and length of contract Deciding on packaging for products: image and production process
Work experience programme What kinds of work experience the company might offer How the participants should be selected 1.2 Selecting staff for promotion: attitude to work and current performance Considering a career change: further study or training and opportunities for future promotion Planning an advertising campaign: market research and selecting appropriate media
English language training How to encourage employees to take part in the training What kind of schedule would be suitable for the training 1.3 Choosing transport for a business trip: convenience and cost-effectiveness Aiming for promotion: quality of performance and company loyalty
Exporting goods or services for the first time: personal contacts and professional advice
Teamwork
What practical arrangements the company needs to make before the trip Which work and leisure activities would be suitable for the group
1.4 Dealing with complaints from clients: offering and apology and suggesting a solution to the problems Setting prices for new products: production costs and competitors' prices Aiming to reduce staff turnover: financial incentives and career structure
Entertaining foreign clients What kinds of activities would be suitable for the visit What information it would be useful to know about the clients before finalising the programme
2.1 Trying to attract new staff: competitive wages and company reputation Preparing to go away on a business trip: information colleagues and clients and delegating essential tasks Planning corporate hospitality: guest list and type of event
Staff magazine What type of information to include in the magazine
Which type of staff should contribute to the magazine 2.2 Writing a newspaper advertisement for a job vacancy: description of the work and experience needed by applicants Delegating work to others: clear instructions and choice of person for the task Designing a company website: type of information to include and different language versions
Video conferencing
What the company needs to know about the meetings that take place at present What the advantages and disadvantages of video conferencing might be 2.3 Meeting foreign clients for the first time: foreign language skills and knowledge of cultural differences Deciding whether to buy or rent office equipment: cost and speed of technological change Aiming to increase staff productivity: offering bonuses and creating a pleasant environment
Seminars for students What kinds of information it would be useful to know about the students What the most useful topics would be 2.4 Aiming to keep good staff: promotion opportunities and salaries Organising a conference: conference speakers and facilities at conference center Producing a marketing plan: identifying targeting customers and setting a budget
Sales managers conference What information you will need to send to the sales managers before the conference What activities you could organise to help people to get to know each other better
3.1 Aiming to improve career prospects: Reading business articles and learning a foreign language Deciding how to transport goods: destination and speed Purchasing new machinery: level of automation and maintenance requirement
Promoting a new model Which features of a car might be important to the target group How an advertising campaign could present the car
3.2 Considering setting up a staff canteen : Employees' opinions and cost to the company Working as a teacher: sharing expertise and deciding responsibilities Negotiating a contract with a customer: customer needs and available budget
Trade delegation What the advantages and disadvantages of sending staff on the trip might be What kinds of information about doing business in the country the staff need to know before the trip
3.3 Planning a presentation: audience and equipment needed Selecting an interpreter for a meeting with foreign clients: experience and reliability Introducing a new product range onto the market: timing and advance publicity
Selling old stock Whether to offer the same discount on all products How customers could be informed of the discounts
3.4 Selecting a retail sales assistant: previous experience and appearance Contacting clients by telephone: calling at the right time and listening carefully Managing change: clear objectives and communication
Giving presentations Which types of staff would benefit most from this training How to decide whether training has been successful